1. KONE Deco™
Design
Marketing material overview

2. © KONE Corporation | Katia Green
Overview
The Deco™ Design launch has attracted interest from both the media and architects since its launch
Competitive advantage of being first to market
Opens doors to new customer groups and helps KONE be present at the architect’s planning phase
Provides new opportunities to win service contracts
© KONE Corporation | Katia Green

3. International Press Coverage

4. “We think they’ll catch on!”
”We think they’ll catch on!” Elle Decoration
“We think they’ll catch on!”
Elle Decoration
Circulation: 65,000/month
© KONE Corporation | Katia Green

5. © KONE Corporation | Katia Green
”Make our short journeys in-between floors a quality interior design experience”
Wallpaper
Circulation: 110,000/month
Website hits: 380,000/month
© KONE Corporation | Katia Green

6. © KONE Corporation | Katia Green

7. ”Why would you want to take the stairs?”
luxuryculture.com
© KONE Corporation | Katia Green

8. © KONE Corporation | Katia Green
”Now even the dullest office can benefit from a splash of nordic flair”
RIBA Journal
Circulation: 22,000/month
© KONE Corporation | Katia Green

9. © KONE Corporation | Katia Green
”Now you can enjoy these original scandinavian designs in an elevator!”
Deco
Circulation: 57,350/month
© KONE Corporation | Katia Green

10. Marketing material overview

11. © KONE Corporation | Katia Green
Brochure
A showcase brochure targeted mainly at architects & building owners
Creates interest and stands out from the competition
Builds on KONE’s reputation for innovative design
© KONE Corporation | Katia Green

12. © KONE Corporation | Katia Green
Designer cards
Show designs in detail and help with comparison and selection
Help sales people explain the offering, laminate material and options
© KONE Corporation | Katia Green

13. © KONE Corporation | Katia Green
Folder
A transparent, hardwearing, plastic folder with Marimekko design
Hard backed with KONE DECO™ Design name on spine
© KONE Corporation | Katia Green

14. © KONE Corporation | Katia Green
Marimekko web content
Part of the marketing mix created to promote KONE’s partnership with Marimekko
Supports KONE’s image as a leader in design and innovation
Differentiates KONE from the competition
© KONE Corporation | Katia Green

15. © KONE Corporation | Katia Green
Marimekko design
Marimekko web content
Allows users to easily navigate around all the material and download & print
Provides extra information about the designers and their designs
Measure and track traffic and create leads for CRM
© KONE Corporation | Katia Green