1. Jadeja jaydeepsinh .M. STD :-11A ROLL NO :-12

2. Different products it trades with Reasons for its success
Contents :-
Intoduction to Amul
Different products it trades with
Reasons for its success
Advertiesment related to current events
My refection on the project

3. INTRODUCTION Formed in 1946, is a dairy cooperative movement in india.
Former chairman of the gcmmf-the man behind the success of amul Dr. Verghese kurian.
A brand name managed by Gujarat Cooperative milk Marketing Federation(gcmmf).
Jointly owned by 2.79million milk producers in gujarat.

4. Contin.. Overseas markets-UAE USA,CHINA,HONG KONG,AFRICA,MAURITIUS.
Has a 15% market share in the rs crore milk category, and a 37% share in the rs 900 crore organized ice cream segment.
Spurred the white revolution of india which has made india the largest producer of milk and milk products in world.

5. Dealing with products Following are the various products :- Butter
Cheese
Baby food
Ice creams
Chocolates
Curd
Sweet condensed etc.

6. CHEESE BUTTER
Butter

7. Ice - cream chocolates

8. Amul milk Baby food

9. Amul’s Sweets

10. Various products

12. Reasons for its success:-
Amul as the largest food products marketing organization in India with more than 60 products.
success is due to following reasons :-
Advertisement
Value for money
Service
Quality
Availabiltiy

15. It is related to football world cup

16. Movie ‘ Bahubali’

17. Movie ‘Lunch box’

18. Related to ‘Politics’

19. Movie related ads

20. My reflection on the project of Amul
Many new products are advertise by amul .
It is largest producer of milk and milk products in the world.
Lot many information came to know about it that when it was established,in which year,where etc.
Who is the main person behind the success of amul.
Why people are attracted towards amul because of which strategy.