1. Analysis of Marketing Strategy at TO. Mitra Abadi, Medan
By: Calvin

2. CHAPTER I INTRODUCTION
The Background of the Study
The Problem Identification
The Objective of the Research
The Significances of the Research
The Scope and Limitation

3. Problem Identification
“How is the marketing strategy applied by TO. Mitra Abadi, Medan?”

4. CHAPTER II LITERATURE REVIEW
Related Research
Theoretical Framework
Conceptual Framework

5. Theoretical Framework
1. Definition of Marketing Strategy
2. Marketing Mix Strategy
a. Product Strategy
b. Price Strategy
c. Place Strategy
d. Promotion Strategy

6. Product Strategy
Assauri (2013:202) explained that basically product which is bought by consumer consist of three levels:
1) Core product
2) Formal product
3) Augemented product
Assauri (2013:200) explained that product is contained of some factors which are:
quality, features, options, styles, brand names, packaging, sizes, product lines, product items, warranties, and service.

7. Price Strategy Cost orientation a. Mark-up pricing
b. Cost-plus pricing
c. Target pricing
Demand Orientation
a. Perceived value pricing
b. Demand differencial pricing
Competition Orientation
a. Going rate pricing
b. Sealed-bid pricing

8. Place Strategy 1) Direct channel from producer  consumer
2) Indirect channel:
a) Producer  Retailer  Consumer
b) Producer  Whosaler/middle class trader  Retailer  Consumer
c) Producer  Whosaler  Middle class trader  Retailer  Consumer

9. Promotion Strategy Advertising Personal selling Sales promotion
Publicity

10. The marketing strategy at TO. Mitra Abadi, Medan
Conceptual Framework
Marketing Strategy
Product strategy
Price strategy
Distribution strategy
Promotion strategy
The marketing strategy at TO. Mitra Abadi, Medan

11. CHAPTER III RESEARCH METHODOLOGY
Research Data
1. Data Source
2. Data Collection Method
Steps of the Research
Data Analysis Method
Data Credibility

12. Thank you