1. Providence College
Celebrating 100 Years

2. AGENDA Mission Vision Goals Stakeholders Celebration Fundraising
Infrastructure
Current Students
Alumni
Sports Fans
Religious Community
Celebration
Website
Events
Documentary
Sculpture
Fundraising
Marketing
Timeline
Budget 2

3. MISSION
To provide an immersive experience for a variety of Providence College stakeholders in order to celebrate the college’s rich history. 3

4. VISION
We will create a year-long plan that will encompass a number of events focused toward specific Providence College stakeholder groups. Each event will be a celebration of the college’s history and will tie in to it. 4

5. GOALS Respectfully celebrate the rich history of Providence College
Raise awareness of the Providence College brand
Raise $10m for the school’s endowment 5

6. STAKEHOLDERS Donors Religion Alumni Fans Students Parents Faculty
Staff 6

7. INFRASTRUCTURE 7 Board of Directors President Executive Office
Brian Shanley, O.P.
Executive Office
Kenneth Sicard, O.P.
Academic Affairs
Dr. Hugh Lena
Finance & Business
John Sweeney
Institutional Advancement
Gregory Waldron
Institutional Diversity
Rafael Zapata
Mission & Ministry
Student Affairs
Legal Services
Human Resources
Athletics
Public Affairs
Marketing & Communication
Enrollment
Academic Services
Academic Media Services
International Studies
Library
School of Business
School of Arts & Sciences
School of Professional Studies
School of Continuing Education
Business Services
Financial Services
Information Technology
Capital Projects & Facilities
Development
Development Projects
Alumni Relations
Engagement
Annual Giving
Major Gifts 7

8. CURRENT STUDENTS Population: 4,680 Most Common Majors:
4,392 Undergrad
57% Female, 43% Male
2,748 from New England
106 International (3%)
Most Common Majors:
Marketing
Finance
Biology
Accountancy
Management
20 Intramural Sports
Board of Programmers 8

9. ALUMNI “Forever a Friar” Approximately 1,000 new alumni each year
25 Alumni Clubs
International Alumni Association 9

10. SPORTS FANS Division 1: Big East / Hockey East Men’s Basketball
$20m/year
7-10,000 fans/game
Demographics
Male (68.6%)
45-54 (19.8%)
Caucasian (79.5%)
$50-$75k (19.5%) 10

11. RELIGIOUS COMMUNITY Roman Catholic 2 Chapels 2 Oratories 1 Church
Dominican
2 Chapels
2 Oratories
1 Church
Large student involvement
Public 11

12. CELEBRATION Committee Website 100 Year Documentary Alumni Gatherings
Legacy Basketball Game
Donors Gala
Lessons & Carols
Living Sculpture 12

13. WEBSITE Subdomain “Landing page” Timeline Accept donations
Post events
Accept donations
Engage community
Alumni stories
Event follow-ups
Display documentary 13

14. DOCUMENTARY Created through Marketing Shows history of school
Archives/historian
Famous alumni
Past and current staff and faculty 14

15. ALUMNI GATHERINGS Five Locations Regional Presidents Alumni Affairs
Providence
Los Angeles
Seattle
Chicago
Miami
Regional Presidents
Alumni Affairs
Hotel/Restaurant Networking event 15

16. BASKETBALL GAME April, Dunkin Donuts Center
Past basketball players throughout years
May use some current ones
Sell tickets, merchandise
Primarily fundraising 16

17. LESSONS & CAROLS December, St. Dominic’s Chapel
Invite choral and orchestral alumni to perform
Food 17

18. LIVING SCULPTURE In Library College milestones Pictures Donations
Students, alumni, archives
Donations 18

19. FUNDRAISING Development Typical giving models On website
Raffles at alumni gatherings
Tickets to basketball game
Donations at L&C
Donation for Living Sculpture
Major Donors Gala
With Awards 19

20. MARKETING Mail: Packet E-mail At basketball games Current students
On-Campus ads
Calling Campaign
Social Media
Facebook, Twitter, Instagram
#PC100Years
Personal Outreach 20

21. TIMELINE 21 6/16: Celeb Committee First Mtg Website Development
Documentary Dev Begins
Launch Social Media Accts
Marketing sends packets
Marketing: s
7/16:
Design of Sculpture
Book Dunkin Donuts Center
Alumni: Plan Gatherings
8/16:
Marketing: Calling campaign
Construction Sculpture begins
Alumni: Work with Regional Presidents
9/16
School Begins
Convocation
On-Campus Ads
Lessons and Carols Planning
10/16
Marketing: Basketball Games
Begin finding players for Basketball Game
11/16
Release of Documentary
Book Gala
12/16
Lessons and Carols
Finish Sculpture Over Break
1/16
Spring Semester Begins
Unveiling of Sculpture
2/16
Alumni Gatherings Occur
3/16
Market Gala to Large Donors
4/16
Basketball Game
5/16
Donors Gala
Commencement 21

22. BUDGET $350,000 22 Donors Gala Basketball Game Documentary
Lessons & Carols
Sculpture
Alumni Gatherings
Website/Social Media
Marketing
Merchandise
Contingency
$125k
$75k
$25k
$5k
$40k
$20k
$10k 22