1. June, 2010SAS2010 Where does your child want to go today? Evgeny Kolotinsky / Content Filtering Technologies Development Group Konstantin Ignatev / Web Content Analysts Group

2. June, 2010SAS2010 Nature of Internet dangers New generation on the Internet Techniques and examples Points of interest

3. June, 2010SAS2010 Malware Fraud Phishing Criminal activity BUT: are traditional research topics for information security companies. are traditional research topics for information security companies. The everyday evils of the Internet

4. June, 2010SAS2010 Internet content itself can be dangerous Especially for those who are too young or too inexperienced to distinguish between good and bad. Especially for those who are too young or too inexperienced to distinguish between good and bad. Or for people who just want to spend a few hours at work doing more interesting than just working. Or for people who just want to spend a few hours at work doing more interesting than just working.

5. June, 2010SAS2010 The Nature of Internet Dangers

6. June, 2010SAS2010 When we say “content is dangerous for kids” – in most cases by “content” we mean “pornography”… What content is dangerous?

7. June, 2010SAS2010 “Pornography or porn is the portrayal of explicit sexual subject matter for the purposes of sexual excitement and erotic satisfaction.” -Wikipedia “I can't define pornography, but I know it when I see it.” - Justice Stewart in Jacobellis v.Ohio 378 US 184 (1964) What is it?

8. June, 2010SAS2010 25 000 years ago 7 000 years ago 2 500 years ago 2 000 years ago 1 500 years ago 500 years ago 100 years ago nowadays Where it comes from

9. June, 2010SAS2010 www.wikipedia.org Pornography across the world

10. June, 2010SAS2010 Online payment systems Streaming content Live chats Broadband Traffic optimization Spam Malware Pop-ups Browser hijacking Domain-name hijacking 3G mobile services Paris Hilton Pornography drives technology

11. June, 2010SAS2010 Lena Soderberg (Sjooblom) from Playboy, November 1972 "Culture, Communication, and an Information Age Madonna," "IEEE Personal Communication Society Newsletter" Vol. 45, No. 3, May/June 2001 Pornography drives technology – industry standard for digital image processing

12. June, 2010SAS2010 Drugs & alcohol It’s not just pornography

13. June, 2010SAS2010 Violence & Extremism It’s not just pornography

14. June, 2010SAS2010 Gambling It’s not just pornography

15. June, 2010SAS2010 Wasting time It’s not just pornography

16. June, 2010SAS2010 www.alexa.com Internet distribution, Top5000

17. June, 2010SAS2010 The Internet Generation Gap

18. June, 2010SAS2010 The Internet is the greatest generation gap since rock and roll. — Bruce Schneier The Internet generation gap

19. June, 2010SAS2010 www.emarketer.com www.pewinternet.com The Internet generation gap 2007 – 76% 2010 – 84.8% Teens online 82% of teens help parents52% of parents help teens

20. June, 2010SAS2010 Parent’s Internet assumptions We know something about where our children go and what they do in the Internet We have established rules for our child’s Internet activity 88% 92% www.isafe.org

21. June, 2010SAS2010 Young peoples’ attitudes to the Internet I do not share what I do or where I go on the Internet with my parents 33% I do not discuss Internet safety with my parents 40% My parents complain about the amount of time I spend on the Internet 23% My parents have no idea how much time I spend on the Internet www.isafe.org 14% My parents have not established any rules for my Internet activity 34%

22. June, 2010SAS2010 * Wolak et al, 2007 age The Internet generation gap

23. June, 2010SAS2010 Our goal – protect against unwanted content If someone wants to see adult content – nothing will stop him But we can make it more difficult We should prevent adult content from being exposed in other cases Parents should have the ability to protect their children from unwanted content

24. June, 2010SAS2010 Content Filtering Techniques

25. June, 2010SAS2010 CategorizationListing Access and distribution control Data filtering Fundamental techniques

26. June, 2010SAS2010 Local Listings Deep real-time analysis Gateway Listings Real-time analysis In The Cloud Listings Crawling Expertise Content filtering solutions

27. June, 2010SAS2010 Pre-requisitions for content-filtering solution Listing means categorization White list does not mean good, it just means not black All categorization criteria should be available Categorization can be over-inclusive or under-inclusive Categorization does not mean blocking Only the user can decide which categories should be blocked

28. June, 2010SAS2010 Kaspersky Parental Control Local solution (available in KIS 2009, 2010, 2011 etc) Based on Listings Heuristic analysis and categorization All categorization criteria available Categorization is over-inclusive The user decides which categories should be blocked

29. June, 2010SAS2010 Kaspersky Parental Control

30. June, 2010SAS2010 Where does your child want to go? We can have false positives, and users can report them What are they ACTUALLY reporting as false positives? * Kaspersky Lab, 2010

31. June, 2010SAS2010 “I can't define pornography, but I know it when I see it.” - Justice Stewart in Jacobellis v.Ohio 378 US 184 (1964) Controversial categorization issues

32. June, 2010SAS2010 Ooops… Controversial categorization issues: example

33. June, 2010SAS2010 Controversial categorization issues: example

34. June, 2010SAS2010 Controversial categorization issues: example

35. June, 2010SAS2010 Binary content analysis Possible image analysis techniques (Color, Shape, Similarity, OCR, etc) At the moment, the current state of technology makes it almost impossible to categorize images

36. June, 2010SAS2010 Video analysis – frame by frame. Requires a huge amount of resources At the moment, the current state of technology makes it almost impossible to categorize videos Binary content analysis

37. June, 2010SAS2010 Binaries

38. June, 2010SAS2010 The Final Chapter

39. June, 2010SAS2010 The Internet is dangerous, but it’s also an endless source of information Any security content filtering solution is just a tool to help parents; it can’t replace parents Children can try to find answers to their questions on the Internet or they can ask parents Who will give the best answer? It’s up to you!

40. June, 2010SAS2010 Thank you! Questions? Evgeny Kolotinsky, Konstantin Ignatev ParentalControl@kaspersky.com