1. Merchandising Best Practices
April 20th, 2016
Presented by David, Hilary and Paul

2. Popularity of Outdoor Products
Outdoor living is one of the fastest growing trends in the building industry. In 2015, gas fire tables were #1 requested outdoor product, gas grills moved #2

3. Additional Revenue Stream for Dealers
Counter-seasonal products
Opportunity to upsell from a single fire table to an entire package
Consider service or maintenance offerings

4. Show Entire Outdoor Room
Stimulates the imagination
Gives perspective of outdoor room
Gives the ability to choose specific pieces of the whole room
Creates a vignette

5. Packaging Sets Together
Artisan Colonial/Empire Dining Collection
Display, promote and sell
Shows customers potential of products together
Offer “Package” discounts
Product
Retail
AC-48-DIN-K
$3,299.00
EMPIRE-DINE
$699.00
Package Price
$3,998.00

6. Merchandising Set up groupings Ready to demo
Clean and decorated (pillows, accessories)
Sales staff ready – Product Knowledge is key

7. Marketing Materials Catalog New Brochures Posters Sell Sheets
Blank Retail Price Cards
Custom Pieces
Showroom Display P.O.P.

8. Marketing Materials

9. Marketing Materials

10. Marketing Materials

11. Marketing Materials

12. Show WOW Products
Wave Pointe

13. Show WOW Products (cont.)
Vintage Harmony

14. One Stop Shop Product Selection Show all categories Knowledgeable
Installation
Service & Support

15. Promotions How to get the consumer to make that decision on the spot?
Showroom set up, displayed well, all the above
Incentive offers
Freebies
OGC Glass Guard Promo – May 1st – June 30th

16. Other Suggestions Get the permit to burn at your home show
Have POP material near products
Be the OGC specialist in you area
Make sure you are ready after your home show- Google places is up to date, displays in store are new, current catalog & POP material, store staff is trained

17. Merchandising Best Practices
April 20th, 2016
Presented by David, Hilary and Paul