1. Elements of Design
COLOR

2. Today we will… Define color.
Identify primary, secondary, and tertiary colors.
Develop a color wheel.
Distinguish between the types of color schemes.

3. Color is…
The visual response of the eye to various reflected wavelengths and pigments.

4. Color Is one of the most important elements of a design
It gives a design life, energy, and personality

5. No Ugly Colors!!!
It is improper use or placement of color that makes a color unpleasant.

6. The Color Wheel What we use to study colors and their relationships
Made up of 12 colors (hues)
hue= a particular color
3 categories:
Primary
Secondary
Tertiary

7. Primary Colors Colors from which all others are made
Building blocks for the color pigment system
RED, YELLOW, and BLUE

8. Secondary Colors The mixture of any 2 primary colors
YELLOW + RED = ORANGE
BLUE + YELLOW = GREEN
RED + BLUE = VIOLET

9. Tertiary Colors Primary color + adjacent secondary color
Formed by mixing a secondary color with one of its primary parents.
Primary color is always listed first

10. Tertiary Colors
YELLOW-GREEN BLUE-GREEN BLUE-VIOLET RED-VIOLET RED-ORANGE YELLOW-ORANGE

12. Color Schemes What colors “match” or look good together in a design.
There are 5 types

13. Monochromatic one color Uses a single color to complete a design
Should use tints, tones, and shades
Ex. Red

14. Analogous 3 or more colors in sequence on the chart
Next to each other on the color wheel
Have a primary color in common
Harmonious, pleasing to the eye
Ex. Red, Red-orange, and Yellow-orange

15. Complementary Direct opposites on the color wheel Contrast
Do not share a common color
Vibrant when placed side by side (can be hard to look at)
Create a focal point
(Red and green, blue and orange, yellow and violet)

16. Split Complementary- 3 colors
One color and the 2 colors on either side of its compliment
Ex. Red and (not green but) yellow green and blue green

17. Triadic 3 colors equally spaced on the color wheel Form a triangle
Unrelated colors
Ex. Green, Orange, and Violet