1. Speaker: Anna G. Reyneke Place and Date: Durban ICC, 16 October 2017
Event: KZN Export Week
Speaker: Anna G. Reyneke
Place and Date: Durban ICC, 16 October 2017

2. Mandate
The SIPPO programme is financed by the Swiss State Secretariat for Economic Affairs (SECO) and implemented as of 2017 by Swisscontact, a business-oriented Swiss foundation for international development cooperation.
We strengthen Business Support Organisations (BSOs) in 11 developing and transition countries to enable them to deliver export promotion services to an increasing number of enterprises (“last mile approachˮ)
Successful export to Swiss, European and other important target markets generate additional jobs and income.

3. SIPPO Mandate 2017 – 2020 – New Approach
Increased employment and income
Increased employment and income
Improved performance of exporting industries
Improved performance of exporting industries
Direct SME support
SIPPO & Country Pavillions Pilot Market Development Interventions
Market system change
BSOs as export service providers
Focus of old SIPPO approach
Focus of new SIPPO approach
Interventions
Interventions

4. Collaboration Partners
IPD (Import Promotion Desk, Germany)
CBI (Centre for the Promotion of Imports, Netherlands)
IIHA (Import Information Hub Austria)
TRIC (European Trade Promotion Network)
ITC (International Trade Centre – UN Organisation)
Extended access to buyers‘ network through
synergies and cooperation. Linking import support institutions with BSOs and exporters.

5. SIPPO in South Africa
Sector focus: Natural Ingredients (NI) and Processed Food (PF)
Cooperation partners: the dti, TIKZN, Wesgro, WCFFI & CECOSA
Visit the SIPPO country website:
SIPPO office: based in the Embassy of Switzerland in Pretoria.
Contact: Anna Reyneke, SIPPO Country Representative,

6. Benefits for BSOs - TIKZN Benefits for exporters (enterprises)
TIKZN is able to further support export-ready companies successfully in their export business through organisational capacity building (train the trainer)
SIPPO assists TIKZN in its sector focus to identify the right markets for the right products through its market intelligence component
Access to a unique European buyer network through SIPPO and its networking partners (B2B / matchmaking)
Trade Promotion Collaboration Platform/ E- learning tool
Capacity building of potential exporters through training/e-learning tools through TIKZN
Exporters have the capacity to complete the ‘last mile’
Organised introductions to international buyers through sector experts
Exporters and importers conclude trade contracts and sales opportunities of supported companies are increased
Facilitated market access through local service provider TIKZN

7. Activities 2018 in collaboration with TIKZN
Development and implementation of CRM/MRM and Trade Collaboration Platform
Study tours to Biofach 2018; In-cosmetics 2018 and/or Vitafoods 2018
Selling Mission/ trade fair participation (2019)
Inward buying mission (2019)
Halal products: SIPPO to gather more market information in 2018 and possibly explore new export markets (e.g. South East Asia, Gulfood Dubai) in 2019 in partnership with TIKZN  

8. Thank you