1. Week 1 Agenda Course Outline Course Overview Lecture Topic:
The Evolution of Telecommunications into the Internet, and the Internet into Business
First, a little housekeeping
Office Hours: Normally Thursday 11:30-12:20 and Friday 12:30-13:20 in WMC 3327 and after class
And Friday 12:30 to 3:20-ish

2. Objectives of BUS466
To establish a general sense of literacy about the Internet, how it is applied to Business, and specifically about new media applications and opportunities, such as Web 2.0
To explore new media applications and technologies, and discuss how they are or can be applied in a business environment
To go in-depth to a particular sub-topic and research its application.

3. The Genesis
Social Networking/Web 2.0/new media is somewhat revolutionary in terms of its rate of development
Millenials ‘reverse-mentoring’ Boomers

4. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area
Facebook faces constant challenges about its privacy implications
Will Google+ make Facebook Myspace? Will anything? Ever?
Is the cloud the end of privacy? How about Bill C-51?

5. Skills
To understand the fundamentals of networking, and Internetworking
how the Internet works, and how applications can, and do function on the Internet
how Web 2.0 and New Media technologies, such as MUVEs, blogs, wikis, mashups, RSS, and others work
how these Web 2.0 technologies are being, or could be, used in business

6. Course Outline 15% Participation / Seminar Contributions
In the seminar (2/3)
Online – Yammer discussions (1/3)
30% Technology Presentations
30% Final Examination
25% Term Project

7. Reference Materials
Discussion questions are assigned periodically on the course web page
Usually they focus on some posted reading, supplemented either by a library article downloadable for reading, or a reference to information or an article on a website
The first one will be given next week…

8. Final
The final exam reflects the material we cover in the sessions, especially the topics you select and present.
I will add/modify topics after you have identified the issues you deem important to research and present. The final will be a series of questions on your topics, and on mine.

9. Final
The wiki writeups from the technology presentations will have to be online by the end of Week 13, since they represent the topical outline for the final.

10. Technology Presentations
Every week group(s) will bring forward a relevant technology and present for discussion what the technology is, where it fits in relation to Internet applications, how businesses are using it, and why it is interesting.
MUVE
Wiki
blogs
social networking apps

11. Gartner’s 2015 Hype Cycle

12. Gartner’s 2016 Hype Cycle

13. Gartner’s 2017 Hype Cycle

14. Technology Presentations
I will start the presentations in week 4 with a discussion of a Web 2.0 technology that has some interesting business opportunities
Yammer

15. Technology Presentations
Your task in the next two weeks is to form a group of 4 (a group of 4 is typically comprised of between 3 and 5 persons)
You are to meet and discuss new media business applications and technologies, find one of mutual interest
In week 3, we will discuss your selections
There is a course wiki being set up on which you can discuss ideas online and claim a week or topic.

16. Technology Presentations
Once approved (simply dealing with duplications, clarifying the issues, etc.), you should explore the technology
general classification
related alternatives
The private course wiki has a page with schedule preferences.
Then go look at who is using it, and what innovative business opportunities there are for this technology

17. Technology Presentations
First come, first served. We will discuss how to access and use it, and the first group to post their topic on a wiki page about group presentations owns that topic.
The wiki is linked on the course web page.

18. The ‘Book’
A significant concept that has emerged in this course is the power of crowdsourcing. I used a book initially, but it got old fast.
For a recommended reading list, there is a wiki created by past BUS466 participants with topics on it. We will refer to that wiki for recommended readings:
Discussion – add names for references? Allow outsiders? Publicize it more? Name? TheBusinessofNewMediaBlog.org ?

19. Topics:
softwarestrategiesblog.com

20. Term Wiki Writeups http://newmediabusinessblog.org
It is my hope that we can extend this to continue evolving a ‘body of knowledge’
We will discuss topics next week
For this term, I hope we can find new topics to add to this project

21. Weekly Seminar Format 30 - 50 minutes
What’s new in technology this week?
new applications
legal issues
significant, interesting events
~ up to 1 hour
Seminar discussion
text and readings material
~ 1 to 1.5 hours
Technology presentations, discussions

22. General Topic Suggestions
Explore a web technology in depth
Such as...
Mashups
what it is
describe their origins, development, growth
who is using it, and for what purpose
give examples of applications of mashups
describe an application of it in depth
do a case study of an organization cleverly using them, and what they gain from them
OR, build a mashup to show its potential for a club, business, or key application
If you are curious, have a look at Yahoo Pipes

23. General Topic Suggestions
Compare a business that is using an innovative Web 2.0 technology with one that isn’t
what is the cost of the investment?
what are they gaining?
who is winning?
Zappos / Amazon / eBay

24. General Topic Suggestions
You could also look at a phenomenon, like the permanent loss of control of peoples’ privacy with new Web 2.0 applications
For example, a group presented ‘freeconomics’ and discussed the notion of ‘free’ things on the web, and what the costs are, and what the business models are.
Google doesn’t sell much, but they could buy General Motors if they felt like it.

25. General Topic Suggestions
I am open to suggestions
Form a group, discuss the topic for your technology presentation
We will spend some time next week discussing the technology presentation topics

26. General Topic Suggestions
Explore a general Web 2.0 / New Media technology in an overview format
what is it
where did it come from
how old is it
who is using it
what are they gaining from it

27. General Topic Suggestions
Advocacy of a Social Media technology that could change something…
Online cyberbullying, and the devastating consequences
Facebook’s automatic facial tagging technology
Couldn’t they work to fix this?

28. General Topic Suggestions
The ‘Dark Web’ and how it is closing in on mainstream business applications
AshleyMadison.com as a catalyst

29. Point of Reference
When starting to think about a topic, go to the NEWMEDIABUSINESSBLOG.ORG site and have a look at recent topics. The wiki provides a nice multimedia format so you can get a pretty good idea of past presentation materials.

30. Discussion Question
How old is the Internet?

31. The Internet
It actually evolved over a long, long time…

32. Telegraph Samuel F. B. Morse received a patent in 1838
Hence the name Morse code
The first message was sent from Washington to Baltimore on 24th of May 1844
Western Union Telegraph & Co was founded in 1856
Morse code was dropped as a US Navy communication medium in 1998
Hunt for Red October

33. Transatlantic Cable

34. Transatlantic Cable
London was still world financial centre in the mid 1800s
Peabody & Company (predecessor of J. P. Morgan & Company) funded a project to lay the first transatlantic cable for telegraph
Started in 1856, completed 1858
Queen Victoria’s congratulatory message to President Buchanan took 16 hours to transmit
Three weeks later the cable broke
A more reliable cable was laid in 1866 between St. Johns, Newfoundland and Valentia, Ireland
Immensely useful business tool

35. Telephone
Charles Bourseul had the original idea of transmitting sound over electric waves
1876 Alexander Graham Bell patented his telephone
He asked Western Telegraph Company to buy his patent for $100,000:
"What shall we do with a toy like that?"

36. Wireless Friedrich Hertz discovered the electromagnetic wave in 1888
Wireless was born
Guglielmo Marchese Marconi 
exploited this discovery
1901 he bridged the Atlantic with his wireless telegraphy

37. Bell Labs
Lucent Bell labs is the springboard of many of today’s communications (and computer) technologies
“Its employees have generated more than 40,000 inventions since The average home contains at least 25 products that stem from Bell Labs innovations, including phones, TVs, remote controls, VCRs, radios, stereos, CD players, and computers”

38. Transistors 1947 Bell labs invented the transistor
Some team members left Bell Labs and founded Fairchild semiconductor
Gordon Moore, Robert Noyce left Fairchild in 1967 to found Intel
Gordon Moore made a famous prediction in 1965
“the doubling of transistors every couple of years“
Now known as Moore’s Law
The Fairchildren of Silicon Valley

39. Newer Technologies Yet
Satellites were developed in the 1960s for communication purposes
Optical fiber in 1966 (use of light to transmit data)
1995: Nortel has a ‘proof of concept’ school in the United Kingdom that runs packets over electricity transmission lines

40. DARPANET (WAN)
DARPANET, Interface Message Processors (later know as routers), and TCP/IP were invented
First attempt at data networking

41. Evolution of the Internet Itself
1969: First IP packet sent
1969: ArpaNET commissioned 
by US DOD
1973: England and Norway Join
1981: BITNET emerges at CUNY
1983: Domain Names were
invented
1986: NSFNet created

42. Evolution of the Internet Itself
1990: First web server online
1991: Commercial Access
1993: Mosaic hits WWW
1994: Yahoo arrives
1994: NREN established
1995: eBay, Amazon and Craigslist
1995: Commercial ‘Ownership’
1995: August 9 – Netscape IPO
1996: Governmental Control 
Issues Emerge

43. Evolution of the Internet Itself
1996: Intranets Emerge
1996/1997: Extranets Appear
1997: Birth of Internet2
Back to its roots
Research Institutions Pulling Out
1998: Google’s IPO
2000: Dot Com Fiasco
2001: First Wikipedia entry
2003: Friendster
2004: Web 2.0

44. The PC Revolution Microsoft was founded in 1975
“A PC on every desk and in every home”
The proliferation of PCs gave the world an access device
Now it is a matter of connecting them

45. Novell The company that brought the world Novell Netware
Local Area Networks were born

46. Telecom
Deregulation and new forms of competition has changed the industry significantly
Convergence is finally starting in earnest
Telephone
Mobile Phone
Television
Internet Access

47. For next week Please give MediaWiki a try and introduce yourself
Your name, major, relevant interests…
Note: This is a private wiki that only current BUS 466 registrants can access
If you are not comfortable putting a photo of yourself online, I understand. Please let me know in confidence. wiki.sfu.ca/summer17/bus466d200 Go to the ‘about us’ page, log in, choose ‘edit’ and see if you can figure out how to upload a photo and add it to the list (hint: upload the file first, then link to it. Note it is case sensitive and the transfer will capitalize the first letter)

48. For next week
To get you started, go to the BLOG wiki and check out some of the writeups.
For next week, I will mention the three more general topics from last term:
Uberification
The Internet of Things
Industrial Automation

49. BUS466 Drew Parker drew@sfu.ca
WMC 3327 (turn right at the General Office, second left, last office on right before the chicane).
(usually s me a voice message)