Presentation is loading. Please wait.

Presentation is loading. Please wait.

Why Velenosi? Established in 1984 from zero : 9 hectares, 2 wines

Published byEmmeline Horton Modified over 6 years ago

Similar presentations

Presentation on theme: "Why Velenosi? Established in 1984 from zero : 9 hectares, 2 wines"— Presentation transcript:

1

2 Why Velenosi? Established in 1984 from zero : 9 hectares, 2 wines
Angela Velenosi is the ‘soul and mind’ of Velenosi and the key person behind the Velenosi success Self-made winery: no capitals, no territory, no know-how…but lots of passion, energy, learning from own experiences and mistakes Two winemaker consultants: Attilio Pagli, in the Best 30 Winemakers in the world by Decanter, July 2015 Issue and Cesari Ferrari for the sparkling wines, consultant for many Franciacorta wineries Velenosi is the 2nd family-owned winery in Marche region: 148 hectares, 2.5 million bottles and more than 20 wines, 48 export markets, representing the whole Marche’s grapes heritage + Montepulciano d’Abruzzo Quattromani.

3 SWOT Analysis Strength Weakness Opportunity Threat
Strong connection with territory High quality / value ratio Market/Consumer oriented Wide Portfolio Two specific winemaker consultants Strong brand owner support Little brand awareness Wines and region are not popular and need time to be appreciated Small distribution based on-premise Campaign/Awards not too much relevant for US market Opportunity Threat High potential for brand growth Second family owned winery in Marche Region Little presence of competitors for the same wines Little consumer understanding of the territory Accounts may not re-order spontaneously, when wines are sold out

4 Strategic summary Velenosi is one of the DSWS Foundation suppliers
Continue leveraging brand history and quality Amplify distribution Amplify brand awareness with social media & tastings Increase PODs with new placements Amplify ‘great value’ factor Recruit consumers through trial and education Monitoring stock of the accounts In-store tastings Small consumer events

5 Velenosi Portfolio

6 What’s new N e w P a c k g Offida DOCG Pecorino
First vintage bottles: 2011 First vintage of the DOCG: 2011 Yield per hectare: 75 quintals Fermentation: wild yeasts Fermentation: fine lees are stirred every 3/5 days for 6 months to enhance the smoothness.

7 Scores

8 Le Marche Region

9 #whymarche #monuments&culture #food&wine #hillside&beaches

10 Why Marche?

11 Why Marche?

12 Velenosi Team

Download ppt "Why Velenosi? Established in 1984 from zero : 9 hectares, 2 wines"

Similar presentations

The Marketing Decade The Marketing Decade is the beginning of the Marketing Decade and our mission to open new frontiers (markets). 2001.

The Marketing Decade The Marketing Decade is the beginning of the Marketing Decade and our mission to open new frontiers (markets)
E&J GALLO WINERY Creating A New Tradition  The E&J Gallo Winery is the largest winery in the US. 2 nd in the world.  Gallo wines account for one in.

E&J GALLO WINERY Creating A New Tradition  The E&J Gallo Winery is the largest winery in the US. 2 nd in the world.  Gallo wines account for one in.
Bellefountain Cellars Vintners of Oregon's finest handcrafted wines!

Bellefountain Cellars Vintners of Oregon's finest handcrafted wines!
8 Steps to Better Marketing.  Founded in 1973  20 person team, 10 Brokers  Grapes & Wine in bulk  Strategic planning Turrentine Brokerage.

8 Steps to Better Marketing.  Founded in 1973  20 person team, 10 Brokers  Grapes & Wine in bulk  Strategic planning Turrentine Brokerage.
NWE CONSULTING Consultants: Javier, Colin, Will, Cary, Kene.

NWE CONSULTING Consultants: Javier, Colin, Will, Cary, Kene.
Pan Boricua must decide whether to expand, stay in markets where they are weak, and/or expand to other markets in the United States.

Pan Boricua must decide whether to expand, stay in markets where they are weak, and/or expand to other markets in the United States.
Market Analysis and Strategy MKT 750 Dr. West. Agenda Marketing Analysis & Strategic Planning – Essential Elements (5Cs, STP, 4Ps) – Situation Analysis.

Market Analysis and Strategy MKT 750 Dr. West. Agenda Marketing Analysis & Strategic Planning – Essential Elements (5Cs, STP, 4Ps) – Situation Analysis.
Aston Martin Lagonda Limited

Aston Martin Lagonda Limited
Wine Marketing: The Basics Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.

Wine Marketing: The Basics Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.
E&J GALLO WINERY Creating A New Tradition The E&J Gallo Winery is the largest private winery in the world. Gallo wines account for one in every four.

E&J GALLO WINERY Creating A New Tradition The E&J Gallo Winery is the largest private winery in the world. Gallo wines account for one in every four.
Wine Marketing Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.

Wine Marketing Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.
Chapter 14: Brands Over Time. Contents The importance of managing brands over a period of time Brand growth challenges – brand reinforcement Sustaining.

Chapter 14: Brands Over Time. Contents The importance of managing brands over a period of time Brand growth challenges – brand reinforcement Sustaining.
Introducing Franciacorta. Franciacorta is a splendid region of Lombardy, a stone's throw from Brescia and within easy reach of the rest of Europe. Nature.

Introducing Franciacorta. Franciacorta is a splendid region of Lombardy, a stone's throw from Brescia and within easy reach of the rest of Europe. Nature.
IT Strategic Planning.

IT Strategic Planning.
Marketing Strategy and the Marketing Plan

Marketing Strategy and the Marketing Plan
Jennie Amanda Will. CONSUMER ANALYSIS Twitter followers are mostly into fitness or creative fields. Most reviewers are mothers. Many have previously worked.

Jennie Amanda Will. CONSUMER ANALYSIS Twitter followers are mostly into fitness or creative fields. Most reviewers are mothers. Many have previously worked.
CASE STUDY Kylan Johnson 06/11/2015. CLICK Analysis  Linkedin drew an advantage by being the first platform to offer a place to network on a professional.

CASE STUDY Kylan Johnson 06/11/2015. CLICK Analysis  Linkedin drew an advantage by being the first platform to offer a place to network on a professional.
Pan Boricua must decide whether to expand, stay in markets where they are weak, and/or expand to other markets in the United States.

Pan Boricua must decide whether to expand, stay in markets where they are weak, and/or expand to other markets in the United States.
To Engage Your Customers With Your Brand Identity That Makes An Impact And Leave Your Imprint On The Market Break Through The Barriers That Block The Way.

To Engage Your Customers With Your Brand Identity That Makes An Impact And Leave Your Imprint On The Market Break Through The Barriers That Block The Way.
Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

Similar presentations

Ads by Google