1. DUBROVNIK – NERETVA COUNTY
SWOT ANALYSIS
Dubrovnik, May 31., 2016.
CROATIAN CHAMBER OF ECONOMY
County Chamber Dubrovnik

2. DUBROVNIK-NERETVA COUNTY
Geographical information
Share in Croatia
Total territory
9.272,37 km2
12,4
Land area
1.782,49 km2
3,1
Territorial sea
7.489,88 km2
23,0
Coastline
1.024,63 km2
17,7
It borders with: B&H, Montenegro, Italy and Split-dalmatian County
Climate: Mediterranean
Population (2011)
Total
100,0
In cities
78.570
64,0
Dubrovnik
42.641
34,7
Share in RC
2,9
Average number of inhabitants per km2
68,9
Territorial structure
Cities 5
Municipalities 17
Center of the county
Dubrovnik

3. TOTAL REVENUE OF BUSINESS ENTITIES IN 2014
ECONOMIC PROFILE DNC
CRAFTS
BUSINESS ENTITIES
TOTAL REVENUE OF BUSINESS ENTITIES IN 2014
GDP PER CAPITA 2012
DNC
CROATIA
3.395
3.427
1,2 bn €
9.861 € €
STRUCTURE OF TOTAL REVENUE BY ACTIVITIES 2014

4. TOURISM Strengths Rich natural and cultural heritage
TOURISAM TRAFFIC 2015
Arrivals %
Overnights %
Strengths
Rich natural and cultural heritage
Preserved natural, environment and sea quality
Favorable Mediterranean climate characteristics
Recognized global touristic brad
Developed touristic infrastructure
Huge number of luxury hotels, apartments and other accommodation capacities
Diversified forms of tourism – agro, nautical, adventure, congress... tourism
Game of thrones – film industry
COUNTY
OVERNIGHTS
SHARE
1. UK
14%
2. Germany 9%
3. France 7%
4. Poland 6%
5. B&H 5%
6. Chech Republic 4%
7. Slovenia
8. USA
9. Italy 3%
10. Norway

5. TOURISM Weaknesses Threats Seasonality of tourism sector
Labor shortages in qualified low-skilled occupations in hospitality industry
Lack of Destination Management strategy implementation in coordinating tourism activities
Underdeveloped specific forms of tourism
Not-recognizable visual identity of the DNC - manufacturing souvenirs
Weak branding of local gastronomic offer
Depopulation of rural areas and islands - aging population
Threats
Tourism as the monostructural industry
Natural disasters
Global economic crisis
Migration crisis
Politically unstable environment in neighboring countries
Deterioration of cultural and historical heritage
Vulnerability of the sea, possibility of environmental incident
Global warming

6. TOURISM Opportunities
Restoration and privatization of devastated or destroyed hotel capacities
Greenfield investments in tourism
Improvement of different types of tourism (nautical, cultural, health, religious, conference, eco, rural, adventure)
Branding as a winter “city break” destination
Movie industry potentials
Dubrovnik - home port for cruise ship industry
Better incorporation of local gastronomy in touristic offer

7. ARICULTURE AND AQUACULTURE
Strenghts
Resources for agriculture, aquaculture and fisheries
Developed grape and olive growing, cultivation of medicinal herbs and citrus
Suitable climatic conditions for cultivation of many different agricultural crops
Protected wine sorts (Dingač, Pošip, Postup, Malvasija)
Tradition in agriculture, aquaculture and fisheries
The existence of institutional support (UNIDU-MARIBIC research and development center of aquaculture)
Weaknesses
Fragmented farms - not consolidated ownership relations
Inadequate investments in technology and implementation and distribution of irrigation system
Lack of qualified workforce
Inefficient system of flood protection
Lack of cooperation between producers
Poor distributional system of agricultural products
Undeveloped organic farming
Aging population in rural areas
Uneven economic and social development within Dubrovnik-Neretva County

8. ARICULTURE AND AQUACULTURE
Opportunities
EU funds
Placement of agricultural products through the tourism industry
Cooperation between producers and joint placement on Croatian and foreign markets
Manufacturing , canning and freezing of agricultural and aquaculture products
Development of eco-production
New educational systems for education in usage of new technologies in agriculture
Threats
Natural disasters
Lack of efficiency of local government (administration, courts), unresolved property-legal relations,
Environmental pollution
Salting or pollution of the Neretva River delta
Global warming
Massive overfishing

9. TRANSPOTR AND LOGISTICS
Strengths
Geostrategic position
Dubrovnik airport has more than 1,5 million passengers annually
Port of Dubrovnik – passengers port with more than 1 million passengers per year, mainly form the cruiseships
Ploče - cargo port with more than 4,5 million tones cargo each year
Highway to Ploče
Tradition in transportation and logistics
Atlantska Plovidba Inc. – largest company in DNC
Weaknesses
Isolation from the rest of the Country, and weak traffic connections within the County
Outdated motorway infrastructure and poor maintaince of the roads through the County
Poor connectivity between islands and costal area and within the islands
Bad transport conditions from the airport to the Dubrovnik sea port
Limited airline connectivity with the Europe and rest of the world outside of the summer season
Insufficient financing for transport infrastructure projects

10. TRANSPOTR AND LOGISTICS
Opportunitites
Highway to Dubrovnik
Fast road from Čilipi to Dubrovnik
Dubrovnik – home port
Pelješac Bridge
More flight destinations
Seaplane transportation
Ploče – „Doors of Europe”
Construction of new marines
EU founding
Threats
Economic crisis
Politically unstable environment
Natural disasters
Fall of oil prices on global market

11. RENEWABLE ENERGY - ENERGETICS
Strenghts
Potential for renewable energy (sun and wind power) – good climate conditions
County with over hours of sunshine per year and 60% of optimal wind resources
Existing wind farms (Ponikve, Rudine)
Major water resources - hydropower potential
Dubrovnik – Smart city strategy
Weaknesses
Underutilized capacity of renewable energy resources
Poor correlation with the state energy systems
Overloading of electro energetic system
Inefficient usage of new technologies in energy distribution
Lack of qualified workforce
Complex administrative processes, no efficient legislative framework
No comprehensive plans and programs for renewable energy sources

12. RENEWABLE ENERGY - ENERGETICS
Opportunities
EU funds
Increased investments in renewable energy sources, and use of new technology
Grape and olives pomace in biofuel production
Raising awareness and encourage the responsible use of energy, and foster the application of energy efficient technologies in households and business operations
Threats
Economic crisis
A protected coastal line as a limiting factor - environmentally sensitive area
Natural disasters
Global worming
Unregulated waste disposal sites in neighboring countries threaten water resources in the County

13. MANUFACTURING Strengths Weaknesses
Strong shipbuilding industry for small ships and ship's equipment
Tradition in shipbuilding
Production of wines, olive oil
Potential of mineral resources (stone; salt)
Long tradition of Saltern Ston
Deposits of architectural and building stone
Developed ICT sector
Weaknesses
Uncompetitive and inefficient manufacturing, outdated technology
Lack of qualified workforce
Insufficient investments
Lack of manufacturing and production plant
Complex property ownership relations

14. MANUFACTURING Opportunities Threats
Processing and canning agricultural and aquaculture products
Placing process products through tourism
Pharmacological processing
Stone-carving activities
Local production of souvenirs
Creation of manufacturing clusters
Threats
Economic crisis
Politically unstable environment
Tourism as monostructural industry - weak incentive for manufacturing

15. Thank you for your attention !
CROATIAN CHAMBER OF ECONOMY
COUNTY CHAMBER DUBROVNIK
Tel.:
Fax:
Pera Čingrije 6
20000 Dubrovnik, Croatia