1. Presenter 2011011452 SuHwan Keum 2011011453 KyuTae Kim
Steel industry of Korea
Presenter
SuHwan Keum
KyuTae Kim

2. INDEX 01 Manufacturing process of steel
02 Demand status for steel in Korea
03 Global market competition & market share
04 World export status
05 Penetration condition in South-East Asia market

3. 01 Manufacturing process of steel

4. 02 Demand status for steel in Korea
Quantity of steel to demand industry
Demand industry
Automobile
Ship
Energy,
resource
machine
Metal product
Construction
Supply
(10 million ton) 18 6
9.1
3.6
1.6
6.7
forward and background linkage effect of industry
Steel
chemical
Machinery
Electronics
construction
Forward linkage effect
1.67
1.75
0.88
0.95
0.69
background linkage effect
1.25
1.08
1.18
0.93
1.07
Total
2.92
2.83
2.05
1.88
1.76

5. 03 Global market competition & market share
Competitiveness rank
Rank
Company
Scroe 1
POSCO
7.91 2
Nucor
7.49 3
NSSMC 4
Gerdau
7.34 5
Severstal
7.31

6. 04 World export status USA 5,710 China 4,423 Japan 3,897 India 2,257
Thailand
1,621
Vietnam
1,616
Indonesia
1,560
Mexico
1,475
Malaysia
876
Taiwan
677

7. 05 Penetration condition in ASEAN market
Korea's steel company which Advancing to ASEAN major country
Vietnam
Posco-section steel
SeAh-steel pipe
Myanmar
Malaysia
Posco-Galvanized metal
Posco-EG steel
Kiswire-wire rope
Thailand
Indonesia
Posco-coil steel, CR, STS
Dongbu-color steel
Unionsteel-coil steel
Posco-Heat treated, coil steel

8. THANK YOU