1. Media Literacy

2. Goals of Today’s Presentation
Raise awareness about the media and the effect it has on our lives
Illustrate the techniques media use
Encourage you to use critical thinking techniques when consuming media

3. How are YOU influenced by the media?

5. Has the media influenced you?

6. apple juniper gray birch tomato poplar
onion English ivy hibiscus oak corn
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7. Media Literacy
Using critical thinking skills to sort through media’s messages
Watch…but carefully…

8. Only a handful of dominating corporations control and dictate the U. S
Only a handful of dominating corporations control and dictate the U.S. media landscape.

9. A Limited Number of Corporations CONTROL It All
News Corporation (Fox News, NY Post, Harper Collins, Direct TV)
Vivendi/Universal (MP3.com, Universal, Telecom)
Viacom (CBS, MTV, Paramount, GE (NBC))
AOL-Time Warner (AOL, CNN, Warner Bros.)
Bertelsman (German Co.) (Random House, Barnes & Noble, Lycos)
Disney (ESPN, Disney Channel, ABC)
Time Warner, Inc.
Comcast Corporation
Who Owns the Media? | Free Press

10. Money, money, money…
The average 30-second commercial during the Superbowl sold for $5 million!
There is an estimated 114 MILLION viewers on game day.

13. How do they manipulate us?
Number one technique:
Emotional transfer

14. Number two
Sex Sells

17. Number three
Be cool –
You NEED this product.

19. Number four
Humor

21. Number five
Violence Sells

22. How does media effect our…
compulsive spending?
body image?
use of addictive substances?
relationships?

25. http://www. youtube. com/watch
Photoshopping Real Women Into Cover Models - YouTube

26. Twenty years ago, the average model weighed 8 percent less than the average woman – but today’s models weigh 23 percent less.
[3]National Eating Disorders Association. National Eating Disorders Association Unveils Powerful & Provocative Ad Campaign. February 26, 2009.

27. Time for Change? – Body Image
Meghan Trainor - All About That Bass – YouTube
Mary Lambert - Secrets (Official) – YouTube
Dove Real Beauty Sketches - YouTube

28. http://www. youtube. com/watch

29. Guys and Body Image
Traditionally, most of the concerns about media and body image have revolved around girls, but more and more, researchers and health professionals are turning their attention to boys as well. A growing body of research indicates that although boys are less likely to talk about their insecurities, they too experience anxiety about their bodies.

30. 2013
1964

31. G.I. Joe: Retaliation 2013

36. Which of the following statements is FALSE?
Depression can trigger drug and alcohol use?
Although illegal drugs kill twice as many people, alcohol causes more disabling diseases.
Children of alcoholics have higher levels of anxiety or depression than children of non-alcoholics.
Alcohol is a depressant.

37. Mo’ money!
Beer companies make over $5 billion a year from underage drinking.

38. FACT
Young people who use alcohol before the age of 15 are 4 times more likely to become alcoholics.

39. Approximate Underage Drinking Costs…
Problem Total Costs in Billions Youth Violence $31.1
Youth Traffic Crashes $14.9
High Risk Sex, Ages $5.6
Youth Property Crime $3.1
Youth Injury $1.9
Poisoning and Psychoses $.5
FAS Among Mothers Age $1.1
Youth Alcohol Treatment $2.2
Total $60.3