1. Brainstorming for Visual Identity
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

2. Brainstorming for Visual Identity
Use this to find a concept or idea which will be translated into a visual logo for your corporate identity.
1. Start with a word or idea. Try to associate something else with it. And then something else with the second thing. For example: apple -> banana -> banana peel -> comedy -> funny -> clown -> circus -> lion.. and so on
2. Assume that no word is self-explanatory. Continue to focus on one topic word until you cannot describe it with any further detail. In other words, take a deeper look at an individual or minute part of a larger whole.
3. Brainstorming is an uncensored practice. Don’t try to make “corrections” – there are no wrong answers. Don't be afraid to go crazy with your thoughts.
4. Don't immediately dismiss an idea. Continue to write and see where your thoughts can take you. Keep going, even if you come across a good idea near the beginning of the brain storm session; as other ideas that are just as good - or even better - may come along.
5. Save your brainstorming papers, as you never know when you may need them
6. When you are finished brainstorming, re-organize your words and phrases into sequential categories.
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

3. Logo Concepts: Literal
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

4. Logo Concepts: Figurative
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

5. Logo Concepts: Figurative
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

6. Logo Concepts: Make sure your concept is relevant and identifiable
AVOID:
PRETTY + POINTLESS = pretty pointless
Confusing people
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

7. Logo Concepts: Make sure your concept is relevant and identifiable
09/10/2013 Design for Advertising
Brainstorming for Visual Identity

8. Brainstorming for Visual Identity
GO BRAINSTORM: 1hour
SELECT A CORPORATE NAME WITH THESE OBJECTIVES:
Come up with an idea that can be easily visually executed (so the idea should be relatively simple),
… that represents you/ your company (is relevant and identifiable),
… that viewers will immediately GET. They must be able to understand the concept (just like you were able to understand the concepts behind the previous logos), and also understand how that concept is directly related to you/ your company (like you understood the link between the visual and the company in the previous examples)
09/10/2013 Design for Advertising
Brainstorming for Visual Identity