1. Persuasion and propaganda Bellwork
Weeks one and two

2. Begin working on the handout “New Year’s Resolution Brainstorming.”
Tuesday, January 5th
Welcome Back!
Begin working on the handout “New Year’s Resolution Brainstorming.”
We will visit the Media Center to check out/renew books, so have all your books with you!

3. Tuesday, January 5th
1. author’s bias: an inability or unwillingness of an author to look at all sides of an issue
2. propaganda: attempts to influence ideas or opinions dishonestly using faulty reasoning or other persuasive appeals
3. counterargument: an argument opposed to your thesis, or part of your thesis. It expresses the view of a person who disagrees with your position.
4. persuasive appeals: methods used to convince people to agree with a position
5. testimonial- a famous or important person endorses a product, so the listeners should too (regardless of whether the product is good)

4. Wednesday, January 6th
6. emotional appeal – drawing on the emotional responses from people (fear, anger, happiness) to move people to do something
7. ethical appeal - making readers trust the writer and believe that his/her position is the ”right thing to do”.
8. rational appeal - appeals to the head rather than the heart with the use of logic, facts, or other types of hard evidence
9. urgent appeal – appeal stating that if you do not act now, it will be too late
10. repetition- repeating an idea or a phrase over and over so that it sticks in the viewer’s head
11. exaggeration- overstating a point

5. Wednesday, January 6th
12. bandwagon- talking about how many other people use a product or act a certain way, making the viewer want to be part of the “in crowd”
13. faulty reasoning- Flawed thinking or thinking that has errors in it that lead to incorrect conclusions
14. either/or fallacy- Saying there are only two choices when there are actually more
15. faulty cause/effect- believing that because one event came before another, the first event caused the second event to happen.
16. transfer- connecting products to ideas that make the audience feel good but that don’t necessarily have much to do with the product.

6. Thursday, January 7th
(Pepsi)
1. As you watch the commercial, write down what type of PROPAGANDA is being used.
2 Explain how the commercial used that type of propaganda.

7. Dude, it’s reading time! Thursday, January 7th
Write out the statements and then label them with the persuasive appeal:
1. "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation.“
2. "Don’t be the last person at school to have a Sabercat t-shirt– you don’t want to be the laughing stock of your class!“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

8. 2 Explain how the commercial used that type of propaganda.
Friday, January 8th
(Nissian)
1. As you watch the commercial, write down what type of PROPAGANDA is being used.
2 Explain how the commercial used that type of propaganda.

9. Dude, it’s reading time! Friday, January 8th
Write out the statements and then label them with the persuasive appeal:
1. "You should consider another route. I heard that that street is far more dangerous and ominous at night than during the daytime.“
2. "Doctors all over the world recommend this type of treatment.“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

10. Monday, January 11th
(Hyundai)
1. As you watch the commercial, write down what type of PROPAGANDA is being used.
2 Explain how the commercial used that type of propaganda.

11. Monday, January 11th Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

12. Tuesday, January 12th
(Microsoft)
1. As you watch the commercial, write down what type of PROPAGANDA is being used.
2 Explain how the commercial used that type of propaganda.
Keep your bellwork- we will continue studying persuasion next week and you will be quizzed over these terms next Friday!

13. 1. What persuasive appeal does this ad use? 2. How?
Tuesday, January 12th
1. What persuasive appeal does this ad use?
2. How?
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

14. https://www.youtube.com/watch?v=zy_E84XzlFE (Verizon)
Wednesday, January 13th
(Verizon)
1. What persuasive appeal does this commercial make?
2. Explain how the commercial makes that persuasive appeal.

15. Wednesday, January 13th Dude, it’s reading time!
Write out the statements and then label them with the persuasive appeal:
1. "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support.“
2. "History has shown time and again that absolute power corrupts absolutely.“
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

16. https://www.youtube.com/watch?v=_ufmrK-g6U8 (Feeding America)
Thursday, January 14th
(Feeding America)
1. What persuasive appeal does this commercial make?
2. Explain how the commercial makes that persuasive appeal.

17. Dude, it’s reading time! Thursday, January 14th
1. What persuasive appeal does this ad use?
2. How?
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.

18. https://www.youtube.com/watch?v=P7vrPdRXmxA (Goodwill)
Friday, January 15th
(Goodwill)
1. What persuasive appeal does this commercial make?
2. Explain how the commercial makes that persuasive appeal.

19. Dude, it’s reading time! Friday, January 15th
Write out the statements and then label them with the persuasive appeal:
1. “She is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s her.“
2. "If we don’t move soon, we’re all going to die!”
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book. City of Publication: Publisher, Year of Publication. Source Type.