1. 7/6/2018 1:42 PM
BRK2391
Making Microsoft AI work for your business with Bing Custom Search and Bing Search API v7
Brian King
Group Program Manager
Bing API Team
linkedin.com/bkingMS
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2. In this session … Bing APIs, available thru Cognitive Services
7/6/2018 1:42 PM
In this session …
Bing APIs, available thru Cognitive Services
Bing Custom Search
Overview
Demo : Custom Search from scratch to working webpage
Behind the Scenes
Bing API v7
New Features
Top Questions from the Expo Floor
Q&A and Next Steps
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3. Cognitive Services 7/6/2018 1:42 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Microsoft Cognitive Services
Microsoft Build 2016
7/6/2018 1:42 PM
Cognitive Services
Microsoft Cognitive Services
Accelerate your journey to AI
Search
Access billions of web pages, images, videos, and news with the power of Bing APIs
Vision
From faces to feelings, allow your apps to understand images and video
Speech
Hear and speak to your users by filtering noise, identifying speakers, and understanding intent
Language
Process text and learn how to recognize what users want
Knowledge
Tap into rich knowledge amassed from the web, academia, or your own data
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. microsoft.com/cognitive
Microsoft Build 2016
Search
7/6/2018 1:42 PM
Vision
Speech
Language
Knowledge
Bing Web Search
Bing Web Search
Computer Vision
Bing Speech
Bing Speech
Bing Spell Check
Bing Spell Check
Academic
Knowledge
Bing Custom Search
Bing Custom Search
Custom Vision Service
Custom Speech Service
Linguistic Analysis
Custom Decision Service
Bing Image Search
Bing Image Search
Emotion
Speaker Recognition
Language Understanding
Knowledge Exploration
Bing Video Search
Bing Video Search
Face
Translator
Text Analytics
QnA Maker
Bing News Search
Bing News Search
Video
WebLM
Recommendations
Bing Autosuggest
Bing Autosuggest
Video Indexer
Entity Linking
Bing Entity Search
Bing Entity Search
Content Moderator
microsoft.com/cognitive
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Bing Custom Search on Cognitive Services
7/6/2018 1:42 PM
Bing Custom Search on Cognitive Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Custom Search Preview https://customsearch.ai/ Custom Search
Microsoft Build 2017
7/6/2018 1:42 PM
Custom Search Preview
Custom Search
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8. Ways you can use Bing Custom Search
Microsoft Build 2017
7/6/2018 1:42 PM
Ways you can use Bing Custom Search
Site Search
Let your users search across all your websites – ads free
Pin top results
Control ranking
Custom Vertical Search
Design a custom search targeting hundreds of sites and webpages on a topic
Deploy internally, externally
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Demo MakeMagicHappen(); microsoft.com/cognitive 7/6/2018 1:42 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. In summary Create a search instance at http://customsearch.ai/
Adds sites to whitelist, blocks pages as necessary
Editorially pins results for various queries
Boost and demote sites to adjust ranking
Customizes a UX template for hosted search results
Bing securely stores each custom search definition in our backend data store
Definitions are only viewable and modifiable by the search instance administrator
At query time, the definition is used internally by Bing Cognitive Services to customize the behavior and results of the Bing Web Search stack and to provide a user-facing UX

11. Search Instance Definitions
7/6/2018 1:42 PM
Bing Custom Search
Search Instance Definitions
Customized UX and
client side API hooks
Custom filters, ranking,
selection parameters based on Partner configuration
Search Box
Customized query processing and params
Bing Query Processing Stack
Bing Ranking Stack
Bing Web Index – billions of pages
Custom subset of Web
Search Results
End User performs a search on Partner’s website
Customized ranking rules and overrides
Partner’s Site Search Page
Embedded Bing Hosted UX
Bing Cognitive Services and Search Backend
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Partner Showcase: Temple University
7/6/2018 1:42 PM
Partner Showcase: Temple University
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Temple University – Partner Early Adopter
7/6/2018 1:42 PM
Temple University – Partner Early Adopter
“Site search is a key feature for our prospective, and current, students and faculty. With such a rich feature set, Bing Custom Search is an excellent choice to enable our users to find what they need…”  
Viral M. Mehta,
Director of Web and Media Services, Temple University
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Temple University – Partner Early Adopter
7/6/2018 1:42 PM
Temple University – Partner Early Adopter
“Site search is a key feature for our prospective, and current, students and faculty. With such a rich feature set, Bing Custom Search is an excellent choice to enable our users to find what they need…”  
Viral M. Mehta,
Director of Web and Media Services, Temple University
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Bing API v7 on Cognitive Services
7/6/2018 1:42 PM
Bing API v7 on Cognitive Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. The Bing Search APIs Web Search
Microsoft Build 2016
7/6/2018 1:42 PM
The Bing Search APIs
Web Search
Enhanced Search and Filtering Capabilities
Custom Search
Image Search
Web-
Scale
High Performance
Secure (HTTPs)
Video Search
REST
schema.org
JSON
News Search
Autosuggest
Ongoing Improvements and Support
Spell Check
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Web Search API Web Search API
Microsoft Build 2016
7/6/2018 1:42 PM
Web Search API
Web Search API
Get relevant web and answer results and metadata with one API call
Web
Results
Search Response
Deep Links
(1st Algo) {
“_type”: “SearchResponse”,
“queryContent”: {…},
“webPages”: {…},
“news”: {…},
“images”: {…},
“videos”: {…},
“relatedSearches”: {…},
“rankingResponse”: {…} }
Ranking Response
News Results {
“answerType”:”WebPages”,
“resultIndex”:0,… },
“answerType”:”News”,
“resultIndex”:1,… }
Image
Results
Video Results
Related Searches
*screenshots show actual search results on bing.com
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Microsoft Build 2016
7/6/2018 1:42 PM
Vertical Search APIs
Get more results, features and metadata tailored to each search vertical
Image Search API
source: nasa.gov
Enhanced metadata and filters (size, license, style, freshness, color)
Image insights (entity recognition, visually similar)
source: youtube.com
Video Search API
Enhanced metadata and filters (price, resolution, length, freshness)
Motion thumbnails (video preview)
News Search API
source: arstechnica.com
News by category/market, and trending news
Rich article metadata (featured entities)
*screenshots show actual search results in bing.com
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Accessing the APIs /* 1. Obtain an API subscription key from
7/6/2018 1:42 PM
Accessing the APIs
/* 1. Obtain an API subscription key from
microsoft.com/cognitive
2. Call REST endpoint, and pass API key via
special header */
GET
HTTP/1.1
OCP-Apim-Subscription-Key: <API KEY>
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Bing Entity Search API Preview on Cognitive Services
7/6/2018 1:42 PM
Bing Entity Search API Preview on Cognitive Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Example: TV show review, msn.com
Microsoft Build 2016
Bing Entity Search API
Access data for billions of entities and local businesses in the knowledge graph of Bing
7/6/2018 1:42 PM
Example: TV show review, msn.com
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Using the API is easy Places Entity Microsoft Build 2016
7/6/2018 1:42 PM
Pitt
Request Header
Ocp-Apim-Subscription-Key: <Subscription Key you got after signing up>
Entity
People, places and things
Places
Restaurants, Hotels, Grocery Stores etc.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Using the API is easy Places Entity Microsoft Build 2016
7/6/2018 1:42 PM
Pitt
Request Header
Ocp-Apim-Subscription-Key: <Subscription Key you got after signing up>
Entity
People, places and things
Places
Restaurants, Hotels, Grocery Stores etc.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Next Steps Visit http://customsearch.ai/
us at with questions and sign up for product updates

25. Top Questions from the Expo Floor
7/6/2018 1:42 PM
Top Questions from the Expo Floor
How can I create a search that works for both my clients internal documents as well as their public facing content?
When will you Launch Custom Search?, as we want to implement it now..
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Q & A Create your own at customsearch.ai
7/6/2018 1:42 PM
Q & A Create your own at customsearch.ai
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Come visit us at the Expo and we’ll create your custom Search with you...
You are here
EXPO

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29. 7/6/2018 1:42 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.