1. Lead Lifecycle Guide

2. Lifecycle Model
[Insert Lead Lifecycle Model Here]

3. Lifecycle Definitions
Lead Status
Definition
Anonymous
Lead who has visited a Marketo cookied page but not yet submitted a form.
Known
Lead who has not yet engaged and may have incomplete information.
Engaged
Lead has filled out some info, but has not yet reached target score goal
Marketing Qualified Lead (MQL)
Lead has met lead scoring criteria based on demographic and behavioral scoring to be passed to Sales.
Sales Qualified Lead (SQL)
Lead is deemed worthy of pursuit by Sales.
Sales Accepted Lead (SAL)
Sales has evaluated the lead and determines that they are worth pursuing further, or are currently ready to be converted into an opportunity.
Opportunity
Lead has progressed to the opportunity stage.
Won
Lead has been closed won
Lost
Lead has been closed lost
Recycling
Lead is in the process of being nurtured in an attempt to get them back to a MQL
Disqualified
Leads in this stage are deemed not worthy for company to market to.