1. Expository Writing
Paragraphs

2. Unity Controlling idea What is your point? How do you want to make it?
For whom?
Why?
Topic sentence
Position
beginning
end
both
Implicit

3. Coherence Organizational options Time Space General <—> Specific
Climax
Comparison and contrast
Analysis and classification
Causes and effects
Definition

4. Coherence Connecting ideas Heirarchy Repeated words
Parallel grammatical structure
Old to new information
Transitional markers
Addition
and, also, again
Cause-effect
so, then
Comparison
but, or
Concession
after all, although
Contrast
but, yet, still (embedded)
Examples
that is, for instance
Summary
in short, so
Relation
after, while, then, before, later, until

5. Evidence Details, details, details Length Consistency Point of view
Tone