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Managing Innovation and Fostering Corporate Entrepreneurship

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Presentation on theme: "Managing Innovation and Fostering Corporate Entrepreneurship"— Presentation transcript:

1 Managing Innovation and Fostering Corporate Entrepreneurship
12 Strategic Management Managing Innovation and Fostering Corporate Entrepreneurship

2 Chapter 12 Objectives The importance of implementing strategies and practices that foster innovation The challenges and pitfalls f managing corporate innovation processes The role of product champions and exit champions in internal corporate venturing How independent venture teams and business incubators are used to develop corporate ventures

3 Chapter 12 Objectives How corporations create an internal environment and culture that promotes entrepreneurial development How an entrepreneurial orientation can enhance a firm’s efforts to develop promising corporate venture initiatives

4 Managing Innovation Types of innovation Challenges of innovation
Defining the scope of innovation Managing the pace of innovation Collaborating with innovation partners

5 Corporate Entrepreneurship
Focused approaches to corporate entrepreneurship New venture groups Business incubators Dispersed approaches to corporate entrepreneurship Entrepreneurial culture Product champions Project definition Project impetus

6 Corporate Entrepreneurship
Measuring the success of corporate entrepreneurship activities Comparing strategic and financial CE goals Exit champions and real options

7 Entrepreneurial Orientation
Autonomy Innovativeness Proactiveness Competitive aggressiveness Risk taking


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