2. totallyher OVERVIEW +2.2M +31M +14 14+
Engaged users
totallyher OVERVIEW
Everything for women and their families
+2.2M
+31M
+14
MONTHLY
UNIQUES
MONTHLY
PAGEVIEWS
PAGE VIEWS
PER USER
AVERAGE TIME SPENT
14+
MINUTES
ENTERTAINMENT
FASHION & STYLE
FOOD & RECIPES
PARENTING
CASUAL GAMING
KIDS
TEENS
* Nielsen Standard Metrics, Q1 2013

3. Audience engagement
Audience habits First time moms (18 – 34) with kids in the 3-6 months range
126
136
Has kids under 1 year
Shares opinion via social media
158
133 4x
Shares content, photos, video
via social media
Spends $100+ on baby food
Painted interior/exterior their home in the past year – 534
Painted interior their home in the past year – 546
Painted exterior their home in the past year – 781
Remodeled their homes in the past year – 481
Heavy spending on home remodeling – 702
Spent +$200 on painting their home – 840
Frequently advise others on home decorating/improvement – 484
First among friends to decorate/improve their home - 675
111
112
Shops baby food online
Influencer amongst their peers
comScore, Q1 2013

4. Th parenting Competitors
Audience engagement
Th parenting Competitors
60%
40%
20%
80%
100%
Painted interior/exterior their home in the past year – 534
Painted interior their home in the past year – 546
Painted exterior their home in the past year – 781
Remodeled their homes in the past year – 481
Heavy spending on home remodeling – 702
Spent +$200 on painting their home – 840
Frequently advise others on home decorating/improvement – 484
First among friends to decorate/improve their home - 675
76%
73%
72%
58%
comScore, Q1 2013

5. PREMIUM SITES & CONTENT
BUB HUB
Australia’s Trusted Parenting & Pregnancy Portal
Established in 2002, The Bub HUB has grown to be one of the most widely respected online parenting resource in Australia, with unmatched community support and endorsements.
76%
FEMALE
AUDIENCE
9.00
AVG. MINUTES
PER VISIT
2.88
AVG. SESSIONS PER USER
PER MONTH
+244K
+2.6M
MONTHLY
UNIQUES
MONTHLY
PAGE VIEWS
* Nielsen Standard Metrics, Q1 2013

6. Program overview
Program overview 6

7. ‘Ask the Expert’ sponsorship
Creative opportunities
‘Ask the Expert’ sponsorship
Momtastic is the perfect place for Mucinex to reach its target demo in an environment they are passionate about.
The site is a must-stop destination for women during motherhood, when they are seeking expert advice and support from the mom community. Mucinex will have full ownership of Momtastic’s popular ‘For Mom’ subsection!
Opportunity includes:
Mucinex Branded Page – Including reskin, super banner with ‘presented by’ messaging and 300x250 on select flight dates
Custom Video Series In ‘Ask the Expert,’ Momtastic gives users a healthy dose of deeper, more educational content while prompting the community to voice their cold & flu questions for a chance to have them answered by our expert. 
Ask the Expert Q&A Module (see next slide for more information)
Aligning Editorial (see next slide for more information) 1 2
FPO 3 4

8. ‘Ask the Expert’ sponsorship
Creative opportunities
‘Ask the Expert’ sponsorship
Sponsorship continued:
Ask the Expert Q&A Module – Giving moms more of the information they clamor for, this module leverages the voice of our medical authority. Users can submit questions, allowing our expert to speak directly to mothers and answer their questions around the cold & flu topics, children’s health and much more
Aligning Editorial – Featured in the ‘For Mom’ section, Mucinex will align its brand with articles pertaining to how to keep your family healthy, cold & flu remedies and debunking common myths truly keeping Mucinex top-of-mind amongst moms
FPO 1 2

9. Editorial infographic
Creative opportunities
Editorial infographic
In this unique sponsorship, we will utilize the power of our beautiful infographic that is sure to win pins! Our Momtastic expert will compile their top cold & flu tips and stats to create a custom, attention-grabbing execution!
Featuring cold & flu data within the infographic, our expert will convey their top tips, show users how keep their household happy and healthy!
Features:
Branding within reskin, roadblock and infographic
Promoted via Momtastic’s homepage flash panel, through Momtastic’s Pinterest page, and co-brands
FPO

10. syndication & distribution
Ingage your audience
In this unique sponsorship, we will utilize the power of our beautiful infographic that is sure to win pins! Our Momtastic expert will compile their top cold & flu tips and stats to create a custom, attention-grabbing execution!
Featuring cold & flu data within the infographic, our expert will convey their top tips, show users how keep their household happy and healthy!
Features:
Branding within reskin, roadblock and infographic
Promoted via Momtastic’s homepage flash panel, through Momtastic’s Pinterest page, and co-brands

11. FIRST NAME, LAST NAME Title/Position
p x000 f m
date: 00/00/0000
client: Client name here