1. MARKETING FUNCTIONS & UTILITIES
What do you know?

2. Instructions
Read through each of the following clues and see if you can determine which function/utility is being described.
Functions and Utilities:
Distribution
Financing
Marketing Information Management
Pricing
Product/Service Management
Promotion
Selling
Form
Place
Time
Possession
Information

3. Clue #1
The Exchange of a product for Money
Possession Utility

4. Clue #2
Involves changing raw materials or putting parts together to make them more useful.
Form Utility

5. Clue #3
Convenient shopping hours
Time Utility

6. Clue #4 Possession Utility
This utility increases as purchase options increase.
Possession Utility

7. Clue #5
This function deals with getting products or services to customers in the best way possible.
Distribution

8. Clue #6
Store shelves stocked in August for Halloween.
Time Utility

9. Clue #7
This function deals with the process of acquiring the financial resources to set up, run a business, and market products/services.
Financing

10. Clue #8
This utility deals with making or producing things.
Form Utility

11. Marketing Information Management
Clue #9
Phone surveys and questionnaires would fall within this function.
Marketing Information Management

12. Clue #10
Back-to-School sales
Time Utility

13. Clue #11
This functions deals with the process of deciding how much to charge for goods and services in order to make a PROFIT.
Pricing

14. Clue #12
Pampered Chef, Mary Kay, Tastefully Simple & Tupperware and examples of this function.
Selling

15. Clue #13
Created primarily through transportation and distribution.
Place Utility

16. Product/Service Management
Clue #14
This function is focused on designing, creating, improving and maintaining products and services that satisfy customers’ needs.
Product/Service Management

17. Clue #15
1-800 numbers and operators available around the clock.
Time Utility

18. Clue #16
A commercial is an example of this function:
Promotion

19. Clue #17
Bank loans, shares of stock, cash or credit
Financing

20. Clue #18 Possession Utility
Involved every time LEGAL ownership changes hands.
Possession Utility

21. Clue #19
This is the ONLY marketing function that provides revenue
Pricing

22. Clue #20
The efforts to inform, persuade, and remind customers about a business’s products or services.
Promotion

23. Clue #21 Information Utility
Store Displays and Salesperson’s Knowledge.
Information Utility

24. Clue #22
Catalogs, Internet, Retailers, etc.
Place Utility

25. Clue #23
Dine In, Carry Out, or Delivery are options within this function.
Distribution

26. Clue #24
Advertising
Promotion

27. Clue #25
Providing payment options to customers
Financing

28. Clue #26
Crispix, Chocolate Chips, Peanut Butter, Powdered Sugar to make Puppy Chow.
Form Utility

29. Clue #27
Having a product available at a certain time of year or a convenient time of day.
Time Utility

30. Marketing Information Management
Clue #28
This function is the process of gathering, storing and using information about customers to improve business decisions.
Marketing Information Management

31. Clue #29
These decisions are based on production costs and competitor’s prices
Pricing

32. Clue #30
Rent/Lease, 0% Financing, Trade
Possession Utility

33. Clue #31 Possession Utility
The ability of marketers to aid customers in owning goods.
Possession Utility

34. Clue #32
This function deals with direct contact with potential customers to determine their needs and satisfy them.
Selling

35. Clue #33
Having a product where customers want to buy it.
Place Utility

36. Clue #34
Electronic Controls on the Steering Wheel of a vehicle.
Form Utility

37. Clue #35
Involves communication with the customer.
Information Utility

38. Product/Service Management
Clue #36
Online bill-pay, Starbucks drive-thru’s, and debit cards are examples of:
Product/Service Management

39. Clue #37
This function deals with the efforts to inform, persuade, and remind customers about a business’s products or services.
Promotion

40. Clue #38
Dentist office open on Saturday
Time Utility

41. Clue #39
Taking things of little value and putting them together to create more value.
Form Utility

42. Clue #40
Increased usefulness of a product because of location.
Place Utility

43. Clue #41
Truck, rail, ship, and air are examples of:
Distribution

44. Clue #42
These decisions dictate how much to charge for goods and services in order to make a profit.
Pricing

45. Clue #43
Directions and Instructions
Information Utility

46. Clue #44
Shopping Malls & Strip Malls hosting a variety of stores.
Place Utility

47. Clue #45
Steel, glass, & chrome to make automobiles.
Form Utility

48. Clue #46
Publicity & Sales Promotions are examples of:
Promotion

49. Clue #47
ATM’s in grocery stores, malls, movie theatres, restaurants, etc.
Place Utility

50. Clue #48
Packaging & Labeling
Information Utility

51. Clue #49
Marketers buy and store products so they are available when customers need them.
Time Utility

52. Clue #50
Vending machines with fruit juice and water next to practice fields.
Place Utility

53. Clue #51
Credit Cards, Personal Checks, Debit Cards
Possession Utility

54. Clue #52
Oats, raisings, almonds to make granola bars.
Form Utility

55. Clue #53 Information Utility
Web sites with detailed information about a company and its products.
Information Utility

56. Clue #54
The increased usefulness of a product to a consumer by causing a change in the basic material through production.
Form Utility

57. Clue #55
Created primarily by storage.
Time Utility

58. Clue #56 Possession Utility
Created primarily by the conclusion of a sale.
Possession Utility

59. Clue #57
Created primarily through promotion.
Information Utility

60. Jeopardy Clue Place your Bets…
Name one economic benefit of Marketing as listed in your chapter.
Lower Prices
New & Improved Products
Added Value & Utility

61. Jeopardy Clue Place your Bets…
What term means usefulness or “added value” to customers
Utility