1. A sweet amusement to soothe a sugar craving
My Sweet Sensation
6.2% of Snacking occasions in market
6.6% of Snacking value in market
A sweet amusement to soothe a sugar craving
Needs on Occasion
(Top 10 %) %
Index
Something sweet 30
268
Sugar rush/hit 16
Treat/reward myself 14
150
Indulge myself 12 71
Quick to eat
116
Have fun 11
Part of my routine 99
Improve my mood 10
111
Quick energy boost 8 79
Change flavour/taste in my mouth
120
Product Attributes
(Top 10 %) %
Index
Sweet 35
177
Flavor I like 23
130
Easy to eat on the go 16 96
Affordable/fits my budget 76
Healthier than other snacks 15 75
Fresh
Bite-sized 13
104
Less messy 82
Natural 70
Low calorie 11
Daypart %
Index
Before Breakfast 3 44
Breakfast Replacement 2 28
Mid Morning 17
107
Lunch Replacement 5 99
After Lunch/Dessert 42
Mid Afternoon 33
122
Dinner/Eve Meal Replacement 1 15
Right After Dinner/Dessert 11
124
In The Evening 22
151
Middle Of Night
158
Activity on Occasion
(Ranked by %) %
Index
Watching TV 33
124
Doing nothing, only eating 20 80
Working 11 90
Using a computer/mobile 10
109
Reading or studying 6
133
Socializing/chatting 5 76
On the go/travelling 4
111
Doing chores 87
Exercising 1 82
Other 93
Needs on Occasion
(Top 10 Indices of >5%) %
Index
Sugar rush/hit 16
268
Something sweet 30
Have something in my mouth 5
187
Something sweet after my meal 6
160
Treat/reward myself 14
150
Keep my mouth busy
121
Change flavour/taste in my mouth 8
120
Have fun 11
116
Quick to eat 12
Improve my mood 10
111
Product Attributes
(Top 10 Indices of >5%) %
Index
Sweet 35
177
Flavor I like 23
130
Bite-sized 13
104
Easy to eat on the go 16 96
Snack I don't feel guilty about 5 91
More flavourful/bolder taste 8 86
Easy to eat while doing other things 10 85
Gives energy 9
Rich tasting 83
Favourite food/drink 82
People On Occasion %
Index
Alone 57
117
With Partner 23 89
Family/Relatives <18 8 75
With Adult Family/Relatives 7 85
With Friends 3 72
With Co-workers/Colleagues 77
Place of Consumption %
Index
Home 78
105
Away from Home 2 68
On-the Go 5
100
School
103
Work 13 85
Other
0.5
Shared %
Index 24 80
Not Shared 76
109
% shows share of occasions
Index shows relationship with market avg.
Green = index of 120+
Red = index of 80 and below

2. A sweet amusement to soothe a sugar craving
My Sweet Sensation
6.2% of Snacking occasions in market
6.6% of Snacking value in market
A sweet amusement to soothe a sugar craving
Product on Occasion
(Top 20 ranked by %) %
Index
Sugar confectionery 12
253
Chocolate confectionery 11
200
Non/less pkgd food 9 72
Sweet biscuits 7
119
Fruit 5 65
Gum
125
Coffee
Ice cream 4
134
Tea 3 73
Non-carbonated cold beverages 90
Pastries
133
Yoghurt & sour milk products 86
Snack bars
139
Nuts 75
Cakes 2
117
Savoury biscuits & crackers 67
Bread 56
Carbonates
Chips 70
Cheese 1 53
Where Purchased
(Ranked by %) %
Index
Supermarket 47
107
Hypermarkets 20
100
C-Stores 7
102
Specialists 5
110
Discounters 3 97
AFH Retail 84
Club Warehouse 2 85
Street Vendor 72
Market Outlets 1 76
On-line
146
Groceries 61
Wholesalers
0.3 64
Canteen At Work/School
Take away/Delivery
0.2
Kiosks 35
Age Groups %
Index
16-24 Years 15 95
25-29 Years 12 91
30-34 Years 14
102
35-39 Years 11 96
40-44 Years
104
45-49 Years
105
50-54 Years
100
55-59 Years 8 98
60+ Years 6
125
Marital Status %
Index
Divorced/Separated/Widowed 12
126
Married/Free Union 57 91
Single 31
111
Country (Domain Value within the Country) %
Index
Brazil 1 20
Total EU 9
133
Mexico 7
105
China 5 85
Russia 11
Saudi Arabia 8
128
South Africa 12
Canada 22
India 6 98
Indonesia
140
Nigeria 93
Australia 4 59
USA
134
Gender %
Index
Male 48 98
Female 52
102
Socio Economic Level %
Index
High 21
102
Medium 63
Low 16 91
When Purchased %
Index
Just before eating/drinking 24
104
Earlier the same day 98
A day or more beforehand 44
Not purchased/not answered 8
108
Children Living in Household %
Index
Children Living In HH 33
101
No Children Living In HH 67
100
Developing vs. Emerging (Domain Value) %
Index
Developed 8
126
Emerging 5 71
Whether Planned %
Index
Planned 58 88
Unplanned 42
123
% shows share of occasions
Index shows relationship with market avg.
Green = index of 120+
Red = index of 80 and below