1. SwiftServe Technical Workshop

2. Glossary
Video Codec – Software that enables video compression/decompression e.g. H.264, VP6, VC-1
Container Format – File format to interleave different data types, e.g. MP4, WMV, AVI, 3GPP
Flash – Adobe format for rich media
HTTP – Core protocol for web traffic
HTTPS – SSL/TLS encrypted version of HTTP
FMS – Adobe Flash Media Server
MBR/Adaptive Streaming – Dynamic stream containing multiple bitrates to adjust to variations in quality
Protocol – Data messaging system
RTMP – Proprietary Adobe Flash streaming protocol
RTMPe – Encrypted version of RTMP
RTMPT – Tunnelled version of RTMP over HTTP
RTSP – Generic streaming protocol. Microsoft specific version used by WMS
Smooth – Microsoft HTTP dynamic streaming protocol
WMS – Microsoft Windows Media Server

3. What is CDN?
Network of servers utilised to deliver content on behalf of a customer
Typically:
Geographically distributed
Thousands of servers
>100Gbps of capacity
Highly available, fault tolerant
Multiple delivery formats supported
Content Security features
Reporting and control

4. So what is a CDN?
Akamai
Limelight
Level3
CDNetworks
Edgecast …

5. Typical CDN Architectures
Whiteboard

6. Why use a CDN? Capacity Geographical Reach
Lower CAPEX: servers, software licenses
Lower OPEX: less colo space, lower bandwidth commits, less sys admins
Mission critical redundancy
Detailed Intelligence: Usage reports etc.
Faster adoption: Launch new services faster (iPhone streaming etc)
Security

7. What are CDN Services? Web site acceleration HTTP Download
On Demand Streaming
Live Streaming
Dynamic Site Acceleration
Origin Storage

8. Ancillary Services Security Reporting (real time) Log Files
Load balancing
Encoding
Encryption (DRM)

9. Pricing Bandwidth purchased on 95th CDN Delivery sold on GB usage
Flat usage
1Mbps => 324GB/month
Typical peak to mean ratio 3:1
1Mbps => 100GB/month

10. SwiftServe Services GA:
Flash live streaming
Flash on demand streaming
HTTP Download
Beta services (these are services with limited capacity due to infrastructure constraints):
Web acceleration
iPhone/Smooth live and on demand streaming
Demo Services (not for use by customers):
Windows Media Streaming

11. SwiftServe Portal: Usage

12. SwiftServe Portal: Geographical Spread

13. SwiftServe Portal: Object Management

14. Traffic Report