1. Extended marketing mix
Unit 1: Marketing
Extended marketing mix
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2. Marketing Mix
Recap the 4 Ps!
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3. Promotional Mix
Q: What does this mean?
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4. Extended mix – Physical environment/layout
The expectations of the environment in terms of:
- layout
- décor
- ease of access
- web pages and navigation/links
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5. Extended mix – People The ‘front line’
The people involved in the delivery of the organisation's products and services, from sales people to customer service advisers to cleaners – EVERYONE!
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6. Extended mix – Processes
The processes and procedures in place to make the organisation successful, ie: complaints procedures
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7. Further research reading
Ensure you are fully aware of:
- the 4 Ps and the extended marketing mix
- advertising agencies vs in-house marketing (from previous session research activity)
- the different promotional methods available
- the different media available for use in the promotional method of advertising
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8. Final promotional video
An above the line example of a promotional advertising campaign for Evian water!
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