1. Myers’ Psychology for AP®, 2e
David G. Myers
PowerPoint Presentation Slides
by Kent Korek
Germantown High School
Worth Publishers, © 2014
AP® is a trademark registered and/or owned by the College Board ®, which was not involved in the production of, and does not endorse, this product.

2. Unit 14: Social Psychology

4. Introduction
Social Psychology

5. The Fundamental Attribution Error
Attribution theory
Dispositional vs. situational attribution
Fundamental attribution error
Self-serving bias

6. Attitudes and Actions Attitudes Affect Actions
Central route persuasion
Peripheral route persuasion

7. The Foot-in-the-Door Phenomenon
Attitudes and Actions Actions Affect Attitudes: The Foot-in-the-Door Phenomenon
The Foot-in-the-Door Phenomenon
“start small and build”

8. Role-Playing Affects Attitudes
Attitudes and Actions Actions Affect Attitudes: Role Playing Affects Attitudes
Role-Playing Affects Attitudes
Role
Stanford prison study
Abu Ghraib

9. Cognitive Dissonance: Relief From Tension
Attitudes and Actions Actions Affect Attitudes: Cognitive Dissonance: Relief from Tension
Cognitive Dissonance: Relief From Tension
Cognitive dissonance theory
“Attitudes follow behavior”

11. Conformity: Complying With Social Pressures Automatic Mimicry
Chameleon effect
Mood linkage

12. Conformity Solomon Asch study
Conformity: Complying With Social Pressures Conformity and Social Norms
Conformity
Solomon Asch study

13. Conformity: Complying With Social Pressures Conformity and Social Norms

14. Conditions That Strengthen Conformity
Conformity: Complying With Social Pressures Conformity and Social Norms
Conditions That Strengthen Conformity
One is made to feel incompetent or insecure
Group has at least three people
Group is unanimous
One admires the group’s status
One has made no prior commitment
Others in group observe one’s behavior
One’s culture strongly encourages respect for social standards

15. Reasons for Conforming
Conformity: Complying With Social Pressures Conformity and Social Norms
Reasons for Conforming
Normative social influence
Informational social influence

16. Obedience: Following Orders
Milgram’s studies on obedience
Procedure
Results
Ethics
Follow up studies

17. Obedience: Following Orders

18. Obedience: Following Orders Lessons From the Obedience Studies
Ordinary people being corrupted by an evil situation

20. Social Facilitation

21. Social Facilitation Social Facilitation Task difficulty
Expertise effects
Crowding effects

22. Social Loafing Social Loafing Reasons why? Less accountability
View themselves as dispensable

23. Deinviduation
Deindividuation

24. Group Polarization
Group Polarization

25. Groupthink
Groupthink
Bay of Pigs
Challenger explosion

26. The Power of Individuals
Social control vs personal control
Minority influence

27. Cultural Influences
Culture
Culture within animals
Culture in humans

28. Cultural Influences Variation Across Cultures
Norm
Culture shock
Pace of life

29. Cultural Influences Variation Over Time
Changes over the generations