1. Study on the influences of advertising on consumerism among young people
FRANCE
Study on the influences of advertising on consumerism among young people 1
Yes No
Sometimes
Does advertising influence our buying?
I I I I I I I I I I
I I 2
I I I I I I I I I I I I I 13 2
Yes No
Are home sent catalogues / leaflets useful deciding what to purchase?
I I I I I I
I I I I I I I I I I I I I I I I I I I
2.1
Garbage / recycling
Given to others
Advising others
If not, what is the Catalogues / Leaflets?
I I I I I I I I I I I I I I I I I 16
I I I I I 5 3
The knowledge you have
What you see on television
The use of additional
By social networks
The others’ use
Good advertising
Current fashion
Other. What? Music, British style
Your choices are influenced by:
I I I I I I I I I 9
I I I I I I I 8 I 1 7
I I I
I I I I I I I I I I 10
I I I I I 5

2. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: PL01-KA
The town as a friendly space for developing entrepreneurship and creativity 4
Yes No
Do you think that television ads appeal to youth consumerism?
I I I I I I I I I I I I I I I I I I
I I I I I I I 5
The price
Brand
Need
Design
The originality of the item
Good advertising
Environmentally friend
Other
Why would you buy a certain piece of clothing?
I I I I I I I I I I I I I I I I I 17
I I I I I I I I 8
I I I I I I I I I 9
I I I I I I I I I I I I I I I I I I I 19
I I I I I I I I I I I I I I 14 I 1 6
A singer / a footballer Who?
Another person Who?
A friend
I don’t follow anyone, I choose what I like
Who are the people you follow when buying a piece of clothing? II
Famous top model
I I I I I I I I 8
I I I I I I I I I I I I I I I I I I 18 7
None
Mobile phones or computers
Music
books
Jewelry
Cinema
Clothing
Mention two articles influenced by advertising?
I I I I I I I I I I I I I I I I I 17
I I I I I I I I 8
I I I I 4 I 1
I I I I I I I I I I I I 12
I I I I I I I I I I I I I I 14

3. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: PL01-KA
The town as a friendly space for developing entrepreneurship and creativity
In your opinion, what is the purpose of advertising?
Encourage people to consume more and more, to make money on their backs
Make more and more money
Promote a product
The purpose of advertising is to inform people
We need no more internet advertising
To sell, to promote
Advertising is a way to influence people, to tell them “look this is a cool item you should buy it!”
In my opinion, the purpose of advertising is to sell items
As for me, I think the purpose advertising is to influence choices of different persons according to ages and tastes
To promote a object to sell
The purpose of advertising is to sell items, and influence them when they go shopping
In my opinion, the purpose of advertising is to sell anything to people, make them consume to enrich the companies

4. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: PL01-KA
The town as a friendly space for developing entrepreneurship and creativity
Comments
Interesting quiz but too short
Good questions! Interesting subject!
This test is perhaps too short to study the question about the influence of advertising
No comment, good test
Good questions, interesting, a little bit short

5. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: PL01-KA
The town as a friendly space for developing entrepreneurship and creativity
Questionnaire
Analysis :
1 – Yes, advertising influences young people, even if it is sometimes slightly modified.
2 – The majority of the interviewed students do not read paper advertisements.
2-1 The practise of paper recycling seems to be taken for granted.
3 – The choices of the interviewed students are mainly influenced by their own knowledge, television, social networks and fashion.
4 – Television still influences the interviewed students in the way they consume
5 – The price, the design and the originality are the first purchasing reasons, the brand name and the need come after.
6 – The interviewed are not influenced by anyone except themselves.
7 –It is mainly when buying a cell phone, clothing, a music CD or when choosing a film that students admit being influenced by advertising
8 – For most students, advertising influences consumption.