1. Opportunities of external data within companies in promoting new business and sustainability on the real estate and construction sector
Antti Säynäjoki
Postdoctoral Researcher
Aalto University / Real Estate Business
EUROPEAN REAL ESTATE SOCIETY

2. Structure of the presentation
Background of smart building data utilization
Research process
Results of the empirical study
Findings (Internet of Buildings framework)
Discussion

3. Key asset in digitalized solutions – knowledge from data
Sensors and actuators are constantly gathering data from smart buildings
Data is stored and used in development of products and services
Examples of knowledge provided by data:
How are the conditions in the buildings?
What are the individual user preferences and use patterns?
Which spaces have been in heavy use?
Which building components are in bad shape

4. Empirical study
What is the state of data utilization on the REC sector?
Empirical study:
Slush 2015 startup convention
Datasets of 1700 startups (150 REC startups)
Some interviews
Two industry workshops
Roughly 30 participants from companies operating on the REC related industries

5. Results of the empirical study
Smart technology is well developed  large amount of data is collected for smart systems and applications
User behavior, energy consumption/production, indoor conditions, system failures, security etc.
Currently data is mostly used in own services / products
Value of external distribution of data is not realized yet

6. Opportunities of data distribution

7. Opportunities of data distribution

8. Suggestion for a solution
An infrastructure for stakeholder co-operation & data distribution
A platform model
An ecosystem for data value creation
The roles from data commercialization literature
 Internet of Buildings (IoB) framework

9. IoB framework for data distribution
Modified from a platform model of Gawer & Cusumano (2014)

10. Roles of data commercialization ecosystems
Presented by Thomas & Leiponen (2016)
Data supplier
Data manager
Data custodian
Data aggregator
Application developer
Service Provider

11. IoB framework for data distribution
Modified from a platform model of Gawer & Cusumano (2014)
with ecosystem roles of Thomas & Leiponen (2016)
Data supplier
Data manager
Data supplier
Service provider
App developer
Data custodian
Data aggregator
Data supplier

12. Discussion
Drawing value from data requires the whole value creation chain from data extraction to data compatible business models
One step is irrelevant without the others
Issues related to security & privacy
Who will take to platform ownership: risks vs opportunities – the nature of platforms is ”winner takes it all”