1. COMMUNICATIONS
TASK FORCE
(CTF)

2. Goal 2 Develop a communication strategy
Past activities
Goal 2 Develop a communication strategy
Marketing PR
Want audience to do
something “now”
Build relationships
Establish credibility
Objective 2-A
Use data to identify successes in
communications to build on as well as address gaps for improvement
After looking at the activities, they fell into 2 categories – Mktg or PR. Most marketing activities will take care of themselves = centers must do business visits as a part of performance, event marketing happens to drive attendance. We’re going to focus on the PR side.
Strategy
Evaluate past activities and
outcomes and create future plan.
Business Visits
Social Media
Event Publicity
Community Presentations
Media appearances
Social Media
Workforce Ready
Website

3. Leading • Driven/pushing forward • Innovative • Collaborative • Resourceful • Connected • Compassionate • Personal/Individualized/Customized • Knowledgeable •
Helpful • Responsive
The folks who created the logo, asked staff to describe who we are only using adjectives. These characteristics were used to create the logo and are the foundation of our brand – who we are. Everything that we do and communicate should support this.
We feel this is best accomplished by focusing our communications on the PR side.

4. Goal 2 Develop a communication strategy
Develop a concise, clear message: who we are and what we do, both
overall and for targeted audiences
and channels
Goal 2 Develop a communication strategy
Objective 2-B
Develop a communications plan
draft organized around outcomes
by September board meeting
Measurement
Increase volume
of communications in all channels (ex. Using SM metrics where
available, news releases,
presentations, etc.)
Another thing looking at previous activities showed us was that there’s communicating “stuff” and communicating the RIGHT stuff. Messaging should focus on….
What is a sale? Could leave off.

5. Communicate why people should care
Messaging Notes:
Communicate why people should care
More personalized
Storytelling vs. facts & statements
Focus on people (Members, staff, business reps)
Thought leadership
What we think about employment trends or
Current events that affect workers (ex. New transit plan)
How are we different? Positioning.
What are we the best at?
Another thing looking at previous activities showed us was that there’s communicating “stuff” and communicating the RIGHT stuff. Messaging should focus on….
What is a sale? Could leave off.
What is a “sale?” (success)
People & business in the door (centers)
Being called on for expertise
Help comes to us before we have to go looking for it

6. Funding or alternatives
CTF Progress report
TASKS
Done?
Additional Resources
Set future meeting dates √
Identify activities for review and measurement (Last 2 yrs)
Gather data
Review and evaluate data
Categorize activities (Mktg, PR, general)
Identify best internal and external partners to leverage
Determine how to leverage partners
In process
Ask to add an intern
Funding or alternatives
Get recommendations for increasing bandwidth of communications team

7. LEVERAGE INTERNAL & EXTERNAL PARTNERS
Who & How
“Great idea. Let’s discuss!”
JC Economic Development
WC Economic Development
Research Triangle Regional Partnership
Research Triangle Cleantech Cluster
JC Public School System
JCC
Wake Tech
A primary method for increasing volume is leveraging our partners. Several are open to discussing it. We really need to understand one another’s goals in order for it to work.

8. Questions?