1. Matt Masson Senior Program Manager Microsoft Corporation
DBI310
Enterprise Information Management (EIM): Bringing Together SSIS, DQS, and MDS
Matt Masson
Senior Program Manager
Microsoft Corporation
Matthew Roche
Senior Program Manager
Microsoft Corporation
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. My Business Intelligence Project
One version of the truth!

3. My Business Intelligence Project
70%

4. It Can’t be That Bad… Or Can It?
Top Barrier for BI
Source: Information Week Reports, 2011

5. And it’s Not Just About BI…
Top 3 impediments
Source: Information Week Reports, 2011

6. Curating Data with SQL Server 2012 A full suite of tools for Enterprise Information Management (EIM)
Data Quality Services
Knowledge-based Data Cleansing & Matching
Standalone & SSIS Integrated
Master Data Services
Excel UI to Manage Data & Dimensions
Rapid, Easy Data Loading
Produce accurate, trustworthy data
Deliver credible, consistent data to the right users with end-to-end data integration, cleansing & data management
Use SQL Server for all EIM needs
CLEANSE
MANAGE
Integrate
Integration Services
Integrated Deployment & Management
Improved User Experience

7. Creating a Consolidated Customer Sales Report
7/17/2018 8:18 AM
Enterprise Information Management
Creating a Consolidated Customer Sales Report
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Data is Rarely BI Ready

9. The Technologies Data Movement Spell Checking Reference Tables SSIS
DQS
Reference Tables
MDS

10. Data Curation Process
Cleanse
Match
Manage
Integrate and Automate

11. Using Data Quality Services
Knowledge Discovery
Create Domains
Cleanse Data
Create Matching Policy

12. Using Data Quality Services

13. DQS Summary Statistical and knowledge-based data correction
Common term correction using Term Based Relations
Reference Data Service (RDS) cleansing through Data Marketplace
Common examples include:
Address cleansing
Phone number verification

14. Using Master Data Services
Create Entities
Set Attributes
De-Duplication

15. Using Master Data Services

16. MDS Summary
Quick and easy model creation in Excel – Democratizing master data management
Powerful MDM functionality, such as hierarchies, validation rules, and workflows
De-duplication and matching through integration with Data Quality Services

17. Summary and Closing
EIM helps address problems in many different contexts
BI is the obvious low hanging fruit
Operational systems are also plagued by data problems
The SQL platform is about Managed Democratization
One version of the truth
Empowered business users
Reduced IT involvement
It’s not an all or nothing solution
Parts can be rolled out and integrated separately

18. Related Content Breakout Sessions
DBI322: Incremental ETL Using CDC for SQL and Oracle with SSIS 2012
DBI329: Upgrading SSIS Packages to SQL Server 2012
DBI207: BI Power Hour
Hands-on Labs
DBI24-HOL: Exploring Microsoft SQL Server Integration Services
Product Demo Stations
Breakthrough Insights: Credible, Consistent Data
Related Certification Exam
Exam : Implementing a Data Warehouse with Microsoft SQL Server 2012
Find Me Later At…
Breakthrough Insights: Credible, Consistent Data

19. Contact Matt Masson Matthew Roche mattmasson.com @mattmasson BI Polar
mattmasson.com
@mattmasson
Matthew Roche
BI Polar
@SQLAllFather

20. mva Track Resources SQL Server 2012 Eval Copy Hands-On Labs @sqlserver
@ms_teched
mva
Microsoft Virtual Academy
Get Certified!

21. Resources Learning TechNet http://northamerica.msteched.com
Connect. Share. Discuss.
Microsoft Certification & Training Resources
TechNet
Resources for IT Professionals
Resources for Developers

22. Complete an evaluation on CommNet and enter to win!
Required Slide
Complete an evaluation on CommNet and enter to win!

23. MS Tag
Scan the Tag
to evaluate this
session now on
myTechEd Mobile

24. 7/17/2018 8:18 AM
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. 7/17/2018 8:18 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.