1. Insight Enterprises: Delivering Exceptional Customer Experiences with SAP® Hybris® Cloud for Sales
Company Insight Enterprises Inc. Headquarters ​Tempe, Arizona Industry ​High tech Products and Services Hardware, software, and IT service solutions Employees ​5,400 Revenue ​US$5.3 billion Web Site Partner Digital Business Services organization
Objectives
Generate leads and track their progress through each stage of the sales cycle
Maximize communication opportunities at first customer contact in all channels and environments
Share account intelligence with management immediately to let them make adjustments in real time
Why SAP® Hybris® solutions
Simplified sales funnel tracking, which accelerates pipeline flow
Integrated a solution, giving clients consistent and exceptional service
Smooth integration with the SAP® ERP application, providing sales with a 360-degree view of customers
Digital Business Services as expert deployment partner
Resolution
Implemented the SAP Hybris® Cloud for Sales solution in 16 weeks
Automated information updates for sales reps and eliminated manual processes
Benefits
Better alignment between marketing and sales, forging a partnership to drive revenues and assess impact
Data-driven understanding of pipeline performance to guide actions that increase sales at every stage
Higher sales productivity by synchronizing with Microsoft Outlook to store all customer activities in one place
119% Pipeline increase attributed to more-effective marketing activities​ 18% ​Increase in sales opportunities 80,000 Sales activities recorded in 6 months​ Increased​ Conversion rate for leads​
​”Our sales team is now much more proactive because SAP Hybris Cloud for Sales makes it simple to access real-time account, relationship, and pipeline information anytime, anywhere. This has proven to be a key competitive differentiator for our brand and has elevated our ability to deliver exceptional client experiences.” ​Bruce Petillo, Director of Marketing, Insight Enterprises Inc.
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