1. Francesko Xhaferi
5th

2. Topic 1: Products
Successful items of Nike recently. This is due to the comfort of the material and the quality of the products.
You know when you buy a Nike product, you will have it for a long time.
Nike free RN flyknit: a light weight running shoe with good material and quality, Nike dry knit: A running shirt,
Or any other athletic activity, with breathable fabric and survives wear and tear. Nike sportswear tech knit:
Comes in shirt or shorts as well in joggers and hoodie, used in physical activity, or just daily use. Nike dry: also can be a shirt or shorts, used
For anything you want, be it physical activity or just to wear. Nike Roshe One’s: a very popular shoe due to its
Simplistic design, good ventilation, and superior cushioning.
New Products: Nike zoom all out low, new shoe released, Air Jordan 3 Retro OG: The reintroduced classic
With upgraded material. Nike Air Trainer (Victor Cruz): Shoe created in Collaboration with New York Giants
Wide Receiver Victor Cruz.

3. The present pricing strategy is that of a high end store, with prices easily going over $100, but as low
As $10. The Nike Air trainer go for 140 dollars, Nike air force (low,mid,high) go for under 100, and
Nike lupinek flyknit go for 250.
The sales revenue form have been increasing
2012
2013
2014
2015
2016
5-year trend
Sales/Revenue
23.33B
25.33B
27.79B
30.7B
32.46B
Most people buy their products directly from a Nike store, but they can also buy them from Champs, Foot Locker,
And any other shoe store or sport stores like Dunham’s.
Promotional strategies they employ to its fullest is celebrity endorsements. The biggest and best example
Of this is the Jordan brand, which rocketed to success, this also works with the Lebron and Kobe line of shoes.
These plans work unexpectedly well on their target audience.

4. SWOT Analysis
Inspiration Statement: "To bring inspiration and innovation to every athlete in the world."
The company does well in promoting itself as a respected company and focuses on the customers, they also
Have pretty good sales margins. Its Weaknesses are that it struggles with labor laws in its factories and
Since they are a premium product, the prices are a bit high. They also can suffer if the economy is a bit hurt, since
More people will save money.
Nike’s competitive edge over its competitors is its branding and its strong image it portrays. Its
Sales revenue is evident that people trust and like Nike.
Mark Parker, President and CEO: Joined Nike as footwear designer, He’s led the way for Nike Air and a multitude of industry-breakthroughs in product design responsible for the growth of NIKE, Inc.'s global business portfolio.

5. Competition
Nike’s major competition is Adidas, Under Armor, Reebok etc.
The other almost the exact same products, shoes and apparel. They also have celebrity endorsers, Adidas
More so. They can other almost the same quality of product for possibly better deals.
Adidas also has mainstream cred due to the hip-hop and rap genre.
Nike code of conduct: They do not hire anyone who is not 16 years or older so they can avoid child labor.
Employment is voluntary and are not forced into joining. Workers aren’t worked to “death” and work
Understandable hours.
Even with these plans in action, Nike still faces some controversies against how they treat their workers.

6. Economic
Current unemployment and inflation rate: 3.29% inflation, 4.6% unemployment.
Consumer Confidence: economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.
Consumer confidence for today is I would believe to be somewhere in between, the economy is doing better, but people are still cautious about spending their money.
our customers attitude and lifestyles are that of an energetic and thrill seeking person, they like to be active and stay fit, but also have fun and stay casual.
Nike is famous for its innovative technological achievements, this includes its cushioning and its AIR technology that helps
With circulating air to the feet. As well as helping reduce impact and increase durability.
Nike recently released their new shoe Nike Zoom all out low,
Zoom Air unit delivers highly responsive cushioning
Engineered mesh provides targeted, breathable support
Flywire cables for lightweight lockdown
Translucent Waffle rubber outsole offers durable, multi-surface traction
Cushlon midsole delivers support and a springy, responsive ride
Flex grooves provide natural range of motion
Info directly from
Nike’s WebSite

7. Nike Air Force 1 Mid
The Nike air force 1 are one of my favorite type of shoe, I love the design and its classic appeal,
As well as its history with the brand (and it’s a bit cheaper than the Air Jordan 1’s).
Demographic: Anyone can buy these, but are marked more towards the active teens and the athletic type.
But since it is a lifestyle shoe, it can be worn by anyone.
Geographic: the target market are people who live in more urban and suburban areas, high income places
Of where people would afford and most likely buy from.
Psychographic: The users would have somewhat different lifestyle. You have the active people who buy it for its
Performance and handling, and you have the people (me) who just think the shoe looks good and comfortable
To wear, and can wear out of the house for general living.