1. Market Day Pitch
Way Out Wings

2. Way Out Wings
Jonny B
Matt F
Michael B
Mik L

3. Value Proposition
Way Out Wings sells a variety of flavors of bone-in and bone-out wings. Along with the wings our customers can get blue cheese or ranch dressing.

4. Customer Segment(s)
Name - Marcus Age - 17 Gender - male Disposable income - $20/week Ethnic Group – African American
What does the consumer do during free time?
- play sports and video games
What music does the consumer listen to?
- gospel, hip hop
What clothes does the consumer wear?
- athletic (Nike, Adidas, Under Armor)
Describe who your typical customer is. Be descriptive! It might be easier to describe your typical customer in narrative form.

5. Market Research Market Research Conducted Results of Market Research
Twitter poll to find out what flavor of wings is the most popular.
759 responses indicated that most people prefer bbq and mild buffalo
Classroom surveys were conducted to determine how much students would be willing to pay for an order of wings
- Each of us were responsible for conducting 100 surveys in our various classes. This gave us a variety of grade levels and interest groups.
Approximately 400 responses told us that students are willing to pay up to $5 for an order of wings.

6. Cost of Goods Sold (COGS) per Unit
Cost of Goods Sold (COGS) per Unit - Direct Labor
Definition of One Unit
1 order of wings – 8 pieces
Cost of Goods Sold (COGS) per Unit
Direct Labor (A)
(Labor Cost per Hour)
(Minimum Wage is $7.25)
Time (in hours) to make 1 unit (B)
Direct Labor Cost Per Unit (A)*(B)
$7.25
.02
$0.15
Total Direct Labor Per Unit

7. Cost of Goods Sold (COGS) per Unit
Cost of Goods Sold (COGS) per Unit - Material Costs
Definition of One Unit
1 order of wings – 8 pieces
Cost of Goods Sold (COGS) per Unit
Total Direct Labor Per Unit $
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Wings from Wing Street
$83.88/12 (36 piece orders) = 54 8-piece orders
$1.55
Dip from Wing Street
$25.00/50
$0.50
Napkins from Wing Street $0
$0.00
Tray from Sam’s Club
$12.98/750 count
$0.02
Total Material Cost Per Unit
$2.07
COGS per Unit (labor +material)
$2.22

8. Economics of One Unit (EOU)
Definition of One Unit
1 order of wings – 8 pieces
Selling Price per Unit $
Direct Labor per Unit $
Materials Costs per Unit $
COGS per Unit (B+C) $
Gross Profit Per Unit (A-D)
$3.78

9. Operating Costs Operating Cost Market Day Cost
School Tables / $2.50 per table
$2.50
Advertising  (Flyers) / $1.00 dozen  
$2.00
Outside Vendor Fee (if applicable-pizza, parents, etc.) - $5.00
$5.00
Total Market Day Operating Costs
$9.50

10. Projected Net Income High Estimate Expected Estimate Low Estimate
Selling price per unit
$6.00
Number of units sold 54 47 35
Total Sales Revenue
$324.00
$282.00
$210.00
Total COGS
(COGS per unit * # of units sold)
$119.88
$104.34
$77.70
Gross Profit
(total sales – total COGS)
$204.12
$177.66
$132.30
Total Market Day Operating Costs
$9.50
Profit before taxes
$194.62
$168.16
$122.80
10% Taxes
(Profit before taxes x 0.1 = taxes)
$19.46
$16.82
$12.28
Net profit/loss
$175.16
$151.34
$110.52

11. Venture Capital Request
Total Market Day Operating Costs
$9.50
Total COGS
$119.88
Total Costs = Request for Funding $
Return on Investment (ROI)
Net profit ÷ Start-up Investment X 100 =
135.38%
Return on Sales (ROS)
Net Profit ÷ Total Sales Revenue X 100 =
54.6%
Break-Even Units
Total Costs (COGS + Op. Costs) ÷ Selling price per unit = 22

12. Thank you for your consideration of Way Out Wings
Jon, Matt, Michael, and Mik
Way Out Wings
Are Out of this World!