1. The Sports Market

2. We’re still better!

3. Sports Appeal GOAAAALLL! Touchdown Grand slam Triple play Homerun!!
Why are these terms so appealing to us?

4. What is Sports Marketing?

5. 2 components of marketing

6. A Brief History Bill Veeck Mark McCormack
HW read and be ready to discuss page 54 & 55!

7. Rank the Marketing of Sports
Industry
Size in billions 1
Real Estate
850.0 2
Retail Trade
639.9 4
Health Services
443.4 5
Construction
277.6 8
Utilities
205.6 11
Sports
152.0 15
Insurance
115.4 18
Legal Service
100.5

8. Careers in Sports Marketing

9. Debate

10. Professional VS. Amateur athletes

11. Recreational Sports

12. High School Sports

13. Geographic Location

14. NCAA Sports

15. NCAA

16. Professional Team Sports as a Business
Read pg. 62 (professional sports entertainment)

17. Olympics

18. Olympics

19. Helping Factors

20. Helping Factors

21. Controversy of Olympic Competitors

22. Special Olympics

23. Women and Sports

24. Battle of the sexes

25. Extreme Sports

26. Extreme games

27. Homework -30pts for late assignments Key Terms Quick Check
54, 58
Quick Check
57, 68
READ page 72 CHAPTER SUMMARY