2. GoPro Hero4 Black Previous Advertising Campaign
GoPro’s mission
Most versatile camera in the world for its users
Nick Woodman: Surfing
GoPro’s YouTube Channel
Extreme sports players
Everyday users

3. New Advertising Campaign: Information
Print Ad
Promotional events featuring extreme sports idols
Sent to all retailers that carry GoPro’s
Sports and technology magazines
Radio
Establish brand awareness
Build presence on all media avenues
Monitor to see an increase or decrease in sales

5. Target Market Extreme sports enthusiasts Tech-savvy individuals
Action and Extreme Sports Mintel:
About 118 million people aged 6 and older participate in one or more action/extreme sports
Hero4 Black is the most advanced GoPro yet
Created for this market
Tech-savvy individuals
Ages 12 to 45 have technology at their fingertips and is a required skill for daily life
Documenting special moments

6. Budget
Percentages
GoPro’s total revenue off the Hero4 was $633.9 million
10% will be used for advertising
Advertising Budget: $63,390,000
Creative team
Materials
Radio time
Ad space
Saved for next GoPro Hero6