1. How successful has rebranding been in the countryside?
Rural technology – a study of Uganda

2. Guess the rebranding scheme The Village Phone Initiative
What is it? How does it work? Who are the rebranding players?
The Village Phone Initiative

3. Where?
When?
WHAT: The Village Phone Initiative
Why?
How?

4. Tasks Complete the 5W’s about the Village Phone Initiative
Create a factfile about the initiative using the laptops and textbook
Read page 285 (Fish) & add any extra details
Make notes on the 3 success stories from the Grameen Foundation website

5. Plenary
Describe & explain how technology can help to rebrand rural areas
10 marks
6-8 minutes
Use Cornwall & Uganda
Write a plan now & complete for homework