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Introduction to Internet Business
Chapter 1 Introduction to Internet Business
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Agenda Overview Reasons Concerns Types Discussion
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Agenda Overview Reasons Concerns Types Discussion
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Overview Definition Communication gateways Strategies Advantages
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Definition IBM in 1997 A secure, flexible and integrated approach to delivering differentiated business value by combining the systems and processes that run core business operations with the simplicity and reach made possible by Internet technology.
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Communication Gateways Concepts
TCP/IP World Wide Web and hyper-text transfer protocol (HTTP) Web services: content, products and services Time & space & size Generations First: web browser (do-it-yourself) Second: pervasive computing (do-it-for-me)
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Communication Gateways Types
Intranet Extranet Business-to-business Business-to-consumer Auction house
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Strategies Business goals Types of service Re-engineering
Communication Business-to-business Business-to-customer (existing, new) Types of service Information Product Service Re-engineering Information technology (in house, outsourcing, or combination)
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Advantages Global accessibility and sales reach Closer relationships
Free samples Reduced costs Media breaks Time to Market Customer loyalty
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Agenda Overview Reasons Concerns Types Discussion
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Reasons Expand market reach Visibility Responsiveness New services
Strengthening business relationships Cost reduction Can you think about other reasons?
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Agenda Overview Reasons Concerns Types Discussion
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Concerns Channel conflict Competition Copyright Customer acceptance
Legal issues Loyalty Pricing Security Service Viability Can you think about other concerns?
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Agenda Overview Reasons Concerns Types Discussion
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Types - 1 E-auctioning E-banking E-commerce E-directories
E-engineering E-franchising E-gambling
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Types - 2 E-learning E-marketing E-mailing
E-operational resources management E-supply E-trading
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Agenda Overview Reasons Concerns Types Discussion
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Discussion Why do we need business re-engineering to implement an e-business? Can any business organization afford not to be part of this new e-business economy? Name the reason(s) your business organization use e-business. Name the impact of e-business on your business organization.
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Points to Remember Overview Reasons Concerns Types Discussion
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