1. Persuasive Appeals
Pathos

2. Consider the following…
Here are two openings for the same speech; consider how each affects you as a listener. Which is more effective and why?
"Last year, 20 thousand people lost their lives to AIDS.”
"The young woman's emaciated face shows the ravages of AIDS. Though only 28, her thin, wrinkled skin looks like that of an elderly woman."

3. Pathos Emotional effect Related terms: pathetic, sympathy, empathy
May use any emotions: fear, patriotism, guilt, love, joy, anger
Can be manipulative
Compels people to not only listen, but react as well
Reaches us on a subconscious level

4. How to appeal to emotions
Emotionally loaded language
Vivid descriptions
Emotional examples
Anecdotes, testimonies, or narratives about emotional experiences or events
Figurative language
Emotional tone (humor, sarcasm, disappointment, excitement, etc.)

5. Word Connotation
Words that mean the same thing in a literal sense often carry very different emotional connotations
Administration/Regime (Ex. The Bush Regime)
Terrorist /Freedom Fighter
Can you think of any others?

6. How to Talk about It
You don’t use pathos like you would use a metaphor. You appeal to it or develop it.
Example: When referencing 9/11, the author is appealing to pathos. Here, he is eliciting both sadness and anger from his readers.

7. How does this show pathos?
"[T]his is the lesson: Never give in. Never give in. Never, never, never, never--in nothing, great or small, large or petty--never give in, except to convictions of honour and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy. We stood all alone a year ago, and to many countries it seemed that our account was closed, we were finished. All this tradition of ours, our songs, our School history, this part of the history of this country, were gone and finished and liquidated. Very different is the mood today. Britain, other nations thought, had drawn a sponge across her slate. But instead our country stood in the gap. There was no flinching and no thought of giving in; and by what seemed almost a miracle to those outside these Islands, though we ourselves never doubted it, we now find ourselves in a position where I say that we can be sure that we have only to persevere to conquer."