1. Social Media Analytics – Sample Report
Kraftconsultingsolutions.com
May 24, 2017

2. Social Engagement Index for Brands
A brand with higher social media engagement may result in 2 to 4 times more audience
Followers

3. Campaign Optimization Strategy
New Product Launch
Key strategies leveraged
Day-Parting used with competitive understanding
Reaching right influencers on Twitter and other social media channels
Picking right stores for product launch by geographic filters
4 Influencers

4. Proprietary SOPACT* can help project engagement and sales lift
Influencer
55*
24 *
10 *
40 *
Right audience help deliver intended results
* Sopact – Proprietary factor to identify social influence

5. Proprietary SOPACT* can help project engagement and sales lift
Customer Sentiment
Identify early sentiment for your campaigns and use location intelligence to drive better ROI on marketing dollars.
Positive
Positive

6. Sample from social media data for May 23, 2017
Macy’s – A Case Study
Sample from social media data for May 23, 2017

7. Macy’s - what people are talking on a given day!

8. Macy’s – find your actively engaged audience!
Active User – X
20% can’t get better than this… bought 2 dresses just now!
Users tweeted on X’s timeline at some point
USER
1…. 2…. 3….
4…. . .
n…….
Have been shopping recently, do not miss macys anymore.
Active User X is responding to the tweets from his friends, followers etc. appearing on his timeline…

9. Reach us at business@kraftconsultingsolutions.com