1. The State of Social
A Quick Primer

2. Wave to ridiculously complex world of digital media.

4. Social Is Everywhere. What is Digital IS essentially Social
Social Is Everywhere. What is Digital IS essentially Social. What is Digital CAN BE Measured. What is Digital is Increasingly Mobile. Mobile Is Local. Is this social media?

5. Two key concepts for digital analytics: Target & Track

6. How to Target?
Targeting is the first cornerstone of any digital marketing.

7. What to Track? Reach Frequency Distribution Sentiment Virality
Conversion

8. BuzzFeed’s POUND
Social media or content discovery isn’t limited to one platform anymore. More and more, the effects of cross-network pollination are affecting the way content is shared and discovered on the internet.
Q: does network diffusion of content make homepages irrelevant?

9. Task Pick any brand Go to their social media pages
Conduct a quick sentiment analysis
positive:negative ratio
Word cloud for quality assessment
Based on the sentiment analysis – draw an operational action item for social media engagement