1. Customer Centic Big Data Analytics
use case prescriptive geolocations analytics with sentimental tinge

2. Geoanalytics with Sentimental Tinge
The team
T-Mobile Austria: project sponsor. We are working closely with this on an implementation of TDA and the have been very supportive to validate our use case and to provide business input
Atos: leader, system integrator and infrastructure provider. Overall project idea based on our TDA proposition and on our successful WIFI location based demo at MWC in February this year. Implementation will be based on our TDA demo
EMC: network intelligence provider. Our main technology partner providing RTI and Spring XD technologies which are the core technology platforms that we use for this project
Pervazive: advanced analytics provider. Pervazive is a narrow AI/ ML company that focusses on providing solutions to automate decision making. Pervazive has created and patented ground breaking technology to provide organizations with the ability to harness the power of big data and pattern recognition . For this catalyst project they provide the sentiment analytics and correlation to Location data

3. Geoanalytics with Sentimental Tinge
Catalyst goals
Combining geolocation with emotion to bring value and engagement
Getting connected to the customer sentiment
Focus on discrete locations as a micro segment to respond to transient events with an emotional impact
Improve business by providing the right insight at the right place and time with advanced analysis

4. Geoanalytics with Sentimental Tinge
Platform (EMC), Integration (Atos), Analaytics (Pervasive)
Enriched profile
WIFI
sign up
Network
usage
Customer
insight
Unknown attendees
event Arrival
event Start
event Interaction
event EnD
Undefined
attendees
Social media
feeds
Real time analytics
Identified groups

5. Geoanalytics with Sentimental Tinge
Real Time Intelligence ” the value of now”
RTI is a modular Big & Fast Data product that consumes real-time data streams and combines them with business rules and historical data to affect outcomes in real-time.

6. Geoanalytics with Sentimental Tinge
Approach & objectives
Engagement and loyalty B
BIG
DATA
PAYOFF : PROFITABLE GROWTH
Next generation IT
Sentiment as key driver for business scenario
Proactive engagement – more than self-service
Business model based on sentiment

7. Geoanalytics with Sentimental Tinge
Pervazive - solutions

8. Geoanalytics with Sentimental Tinge
Why sentiment matters
...because “happy customers” spend more