1. S&C & MKT Joint Workshop ICM Porto 16th-23rd of October 2016
Promotion Strategies
S&C & MKT Joint Workshop
ICM Porto
16th-23rd of October 2016

2. ELSA Delegations

3. Background Promotion on the international level 2 posts per call
Testimonials on the ELSA Delegations’ Website
to the ELSA Network
Facebook page
Statistics
France, Germany, Italy, Turkey (70-260)
Croatia, Denmark, Georgia, Malta, Romania, Portugal (1-8)
Promotion – Ivan
Statistics - Nigel

4. Reasons behind
What do you think are the reasons for such an amount of applications from the aforementioned countries?
Why do you think ELSA members in your country are (not) interested in the project?
Reasoning – Nigel asks people about the reasons of the low/high amount of applications. Around 20 min.
Use flipchart to signify the reasons. Comments on the go.
Do the conclusion.

5. Solutions How do you promote this Flagship Project?
Do you have any specific strategies?
Localisation of the materials
What can EI do to improve?
Ivan presents the questions.

6. ELSA Law Schools
Nigel comes with introduction and stats.

7. Promotion on the international level
2 cycles (Winter & Summer)
3 sub-periods per cycle
preliminary promotion
launch + main promotion (until the closing of applications)
additional period
unified marketing kit (localisation possibility)
to the ELSA Network
Testimonials on the ELSA Law Schools’ Website
Photo Competition
Ivan covers mostly (Nigel helps in deadlines and covers testimonials & photo competition).
Also, stats from Nigel 
Also, 40’000 people reach.

8. Round table discussion
How do you promote ELSA Law Schools to your members and students?
How do you promote your individual ELSA Law Schools?
Nigel asks people

9. International S&C Projects
Ivan covers.

10. Promotional tools Events Calendars Synergy (also, articles)
Website (elsa.org/events)
Facebook Groups
Presentations during Internal Meetings
What can EI do more to help you out?
Ivan

11. Party Hard!