1. Part 4 (Italian Americans, Hispanics, African-American Men)
The Racial Other
Part 4
(Italian Americans, Hispanics, African-American Men)

2. Italian Americans
Guido

3. Hispanic…or Latino?
Sometimes used interchangeably, despite differences:
Perceptions of media viewers?
Racial ambiguity? (Dubrofsky, 2009)

4. Hispanic Culture and Representations
Dominant values often used by advertisers
Language, family, food
Hispanics growing as potential consumers
Must consider ethical boundaries

5. Common Representations?
Family, food, language
“The help”
Illegal immigrant
Cheap labor
Latin lover
Criminal

6. African-American Men Orbe’s study
African-Americans have long history of unfair representations.
Important to study because media help us define “us” and “them”
Who creates the images?

7. The Potential of RTV
“reality television has the potential to tell compelling stories in ways that enlighten audiences, subvert conversion, and defy expectations…” (Pozner, 2010, p. 265).
Opportunity for diverse casts (Andrejevic, 2004; Andrejvic & Colby, 2006; Ouellete & Murray, 2009; Pozner, 2010; Pullen, 2004).
Democratic potential for audiences and participants (Andrejevic, 2004; Biressi & Nunn, 2005; Holmes, 2004; Ouellette & Murray, 2009).

8. Power of RTV
RTV educates audiences about social issues, different phenomenon, people, and how to handle various situations in everyday life (Andrejevic, 2004; Biressi & Nunn, 2005; Kraszewski, 2009; Ouellette & Hay, 2008; Pozner, 2010).
Johnston (2006) – some viewers believe constructed reality over own lived reality.
Stereotypes still present (Cavender et. al, 1999; Dubrofsky & Hardy, 2008; Pullen, 2004).

9. RTV = meeting its potential?
Diversity driven by profit or change? (Bell-Jordan, 2008)
RTV as trash programming, dumbing down programming (Biressi & Nunn, 2005, p. 24; Holmes, 2004; Schroeder, 2006).

10. Black Masculinity in RTV
Orbe’s Findings
Black male as inherently angry
Black male as violent threat
Black male as sexually aggressive
Consider editing and cast selection (constructed realities)

11. Let’s Analyze Some Reps!
Consider multiple readings
Be open minded

12. What can we do? https://youtu.be/WYerKidQGcc