1. On the Sources of Ordinary Science Intelligence and Ignorance
On the Sources of Ordinary Science Intelligence and Ignorance
Dan M. Kahan
Yale University
& many x 103 others

2. The science communication problem

3. The science communication problem
r = , p < 0.01

4. The science communication problem
r = , p < 0.01

6. HPV controversy; Gollust et al. studies

8. Cultural Cognition Worldviews
Hierarchy
Individualism
Communitarianism
Egalitarianism

9. Cultural Cognition Worldviews
Hierarchy
Hierarchy-individualism
Hierarchy-communitarianism
Individualism
Communitarianism
Egalitarian-individualism
Egalitarian-individualism
Egalitarianism

10. Marijuana legalization Marijuana legalization
Cultural Cognition Worldviews
Risk Perception Key
Low Risk
High Risk
Hierarchy
climate change
nuclear power
air & water pollution
guns/gun control
Marijuana legalization
Abortion procedure
Anti-terrorism
cats/varmints
Hierarchy-individualism
Hierarchy-communitarianism
Individualism
Communitarianism
Marijuana legalization
Abortion procedure
Anti-terrorism
cats/varmints
climate change
nuclear power
air & water pollution
guns/gun control
Egalitarian-individualism
Egalitarian-individualism
Egalitarianism

11. Pro- & con- arguments

12. Culturally identifiable “public health experts”
Hierarchy
Individualism
Communitarianism
Egalitarianism

13. Expert_x_argument

14. Expert_x_argument congruence index

15. “The HPV vaccine is safe for use among young girls.”.1 .2 .3 .4 .5 .6 .7 .8 .9 1
probability agreeing -2 -1 2
expert_x_argument
culturally predisposed to agree
2% ± 12%
22% ± 10%
28% ± 12%
culturally predisposed to disagree
min conflict
max conflict
N = 976. Monte carlo simulation based on logistic regression model.

16. HPV controversy; polluted science communication environment

17. Karl Popper science communication anomalies . . .
“Mature popper”
Bernie Sanders . . .
“Young popper”
Arthur Lupia???????