1. e-Marketing in business practices (new innovations)
Brigitte Dumpich
Edwina Stevens

2. Marketing activities and the use of technology
Design of conference logo and theme
Design and management of website
Development of marketing collateral
Eblasts to mailing lists provided by the Organising Committee
Co-ordinate and attend related conferences
Develop a marketing database comprising a list of associations, conferences, publications
List the conference details (including website links) on related websites
Develop and manage the ambassador program
Advise of cost effective advertisements/ media releases in publications
Identification of newsworthy angles to run a PR/ Media campaign

3. Cost effective marketing tools
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eBlast created through in house built system
eBlasts sent through Campaign Monitor
Google.com.au/analytics
Google AdWords
Event listing on related websites
Promotional slides for all OC members
Others:
E-magazines
Weblogs
Advertisements in online journals
Click here for eBlast example of AIPM 2008

4. Success of e-marketing? (maximising delegate numbers)
SETAC case study
STAR V Conference case study
Website visitors per week – STAR V Conference

5. Spam implications Unsubscribe Use of mailing lists
Privacy? Material distribution?

6. Saturation concerns as e-marketing increases as a tool
Overload of s – the need to stand out
Target group and their preferences
Face to face sales – completely replaced!

7. User friendly systems Common problems with online applications
Changing mindsets of certain industry sectors

8. What are the new innovations?
eTube
Wikipedia
Facebook or other network systems
Google maps
Thank you!

9. eBlast statistics from SETAC 2008

10. Website statistics from Asian Pacific Congress of Heart Failure 2008