1. Cost Efficiency in Adwords
Local Search Edge
Chuck Yockey

2. Localize Your Keywords
Target your campaign and keywords to the geographical areas where you want your customers to come from

3. [Torrance Mailbox Rentals] Keyword + City [Mailbox Rentals Torrance]
City + Keyword
[Torrance Mailbox Rentals]
Keyword + City
[Mailbox Rentals Torrance]

4. Your keyword list should look like this
Your keyword list should look like this. Each keyword has been localized and set to exact match to target the geographical areas you want.

5. Follow these steps for each new campaign.
Campaign Set Up - Localized Keywords
Follow these steps for each new campaign.

10. Ad Group #1 - Localized Keywords 25 Characters or Less
Torrance Tagged KW Insertion Exact Match 25
{KEYWORD:default keyword}

12. Here is an example of how this function is used for the following ad set up:
{KEYWORD:Mail Box Rental Torrance} (Headline)
Business & Personal Mailbox Rentals (Desc line 1)
24-Hour Package and Mail Access (Desc line 2)

13. rent a mail box torrance
Someone searches for
rent a mail box torrance
Google Adwords will insert the keyword and create the following ad:
Rent A Mail Box Torrance
Business & Personal Mailbox Rentals
24-Hour Package and Mail Access

14. If the keyword searched was longer than 25 characters
Google Adwords would create the following ad using the “default keyword”:
Mail Box Rental Torrance (Default Keyword)
Business & Personal Mailbox Rentals
24-Hour Package and Mail Access

17. Ad Group #1 - Generic Keywords 25 Characters or Less
Example:
Name of ad group
KW Insertion Exact Match 25
Ad structure
{KEYWORD:Your Strongest Keyword 25 Characters or Less} (Headline)
Line 1 of your ad text goes here (Description line 1)
Line 2 of your ad text goes here (Description line 2)

18. Ad Group #2 - Generic Keywords 26+ Characters
Example:
Name of ad group
KW Insertion Exact Match 26+
Ad structure
Headline of your ad goes here (Headline)
{KEYWORD:Your Strongest Keyword 35 Characters or Less} (Description line 1)
Line 2 of your ad text goes here (Description line 2)

19. Ad Group #3 - Generic Keywords 36+ Characters
Example:
Name of ad group
Exact Match 36+
Ad structure
{KEYWORD:Your Strongest Keyword 25 Characters or Less} (Headline)
Line 1 of your ad text goes here (Description line 1)
Line 2 of your ad text goes here (Description line 2)

25. Quality Score
The landing page should have good SEO practices in place.
keyword in the page URL
keyword in the page title
keyword in the page description
content with keyword frequency of around 3% – 5%

27. Localize Your Campaigns

28. Cost Efficiency in Adwords
Local Search Edge
Chuck Yockey
(714)