1. The evolution of the Digital Music Industry

2. The evolution of the Digital Music Industry
Work in Groups. You’ll need a laptop per group
You’ll have 90 min to complete and enrich the next table with data, information, examples
Cite all your sources and be prepared for class discussion

3. Identify the main changes in the business models of distributors occurred in the music industry in the last 20 years (from the “CD” World to the “STREAMING” World, passing through the “I-Tunes” World).
“CD” WORLD
“I-TUNES” WORLD
“STREAMING” WORLD
1. Market segment
2. Value for money
3. Key attributes
4. Supply Chain
5. Money collection
6. Network

4. Some final reflections…
In the movie sector, streaming firms are vertically integrating (upstream) and becoming also producers. Is it possible that something similar happen also in the music industry? What’s happening to the artists’ business model? Will YouTube (and Google) kill-off what’s left of the traditional music industry?