1. Luke E. Reese -- www.msu.edu/~reesel

2. Utilizing Technology to Effectively Communicate with a Variety of Audiences
Luke Reese, Associate Professor
Biosystems and Agricultural Engineering
Welcome to this class and let’s have a bit of fun along the way developing your Presentation Skills – Design Principles, Show Starter, Example Slides, Delivery, Powerpoint, Practice. The major pitfall of most presentation preparation is the lack of a focus or an objective before starting. My objective for developing this presentation is to teach you four fundamental Powerpoint principles in the one hour we have together. We will be using this presentation to help develop your Powerpoint skills. Welcome to this class and let’s have a bit of fun along the way.
Luke E. Reese

3. Context - Presentation

4. What makes a good and a bad presentation?
Group Exercise (envelopes)
Welcome to this class and let’s have a bit of fun along the way developing your Presentation Skills – Design Principles, Show Starter, Example Slides, Delivery, Powerpoint, Practice. The major pitfall of most presentation preparation is the lack of a focus or an objective before starting. My objective for developing this presentation is to teach you four fundamental Powerpoint principles in the one hour we have together. We will be using this presentation to help develop your Powerpoint skills. Welcome to this class and let’s have a bit of fun along the way.
Luke E. Reese

5. Questions to ask - Yourself
How long is your presentation?
Which media type will you be using?
What is the room configuration?
When do you need the visuals completed?
When did you plan to get started?

6. Questions to ask - Audience
What is the average age of the audience?
What is the male/female ratio of the audience?
What is the level of expertise of the audience?
What is the audience size?

7. Questions to ask - Objective
What is the objective of the presentation?
What feeling or emotion do you want the audience to have?

8. Presentation Objective
To sell, promote or endorse
To persuade, convince or influence
To motivate, excite or entertain
To discuss, participate or share
To teach, inform or enlighten
To analyze, review or account

9. Audience Emotion Confident Positive Decisive Enthusiastic Eager Primed
Excited
Thrilled
Ecstatic
Overwhelmed

10. Audience Demographics
Group Exercise
Welcome to this class and let’s have a bit of fun along the way developing your Presentation Skills – Design Principles, Show Starter, Example Slides, Delivery, Powerpoint, Practice. The major pitfall of most presentation preparation is the lack of a focus or an objective before starting. My objective for developing this presentation is to teach you four fundamental Powerpoint principles in the one hour we have together. We will be using this presentation to help develop your Powerpoint skills. Welcome to this class and let’s have a bit of fun along the way.
Luke E. Reese

11. Scripting Do your conclusion first Establishes a target
Write the storyline before visuals

12. Scripting Common Mistakes
No script
Script is tooooooooo long
Script is written to be read rather than heard
Visuals lack a balance of words and graphics
Script drifts from original objective
Target audience is missed or ignored

13. Visuals

14. Color Affects
Mood
Interest
Motivation
Comprehension

15. Five Uses of Color Emphasize Differentiate Define the order of items
Group objects or concepts
Trigger emotions and associations

16. Color Psychology Black - Profit, Gain (in business)
Green - Go, Ready, Growth, Money
Red - Fear, Danger, Stop, Error
Blue - Cool, Calm, Serene, Trusting

17. Blue Background
Conservatism
Relaxation
Security
Loyalty
Fulfillment

18. Red Background
Desire
Passion
Power
Competition
Persuasion

19. Black Background
Direct
Stubborn
Extinct
Forceful
Final

20. Green Background Intelligence Suggestion Development Hopefulness
Expansiveness

21. Purple Background Enchantment Immaturity Insecurity Fantasy
Unimportant

22. Gray Background Neutrality Reservation Concealment Avoidance
Non-commitment

23. CAPS
MORE THAN SEVEN CONSECUTIVE UPPPER CASE WORDS WILL FORCE THE AUDIENCE TO READ AGAIN.

24. CAPS
More than seven consecutive uppper case words will force the audience to read again.
Note: Did you notice the misspelling in that last slide?

25. Initial Caps Use for Title Charts Use for Short Key Phrases
Be Aware of which Words are Chosen to Capitalize
Pronouns, Adjectives and Long Verbs are Problems

26. First Caps Follows the natural pattern of a sentence
Easier to maintain a consistent look
Easier for the audience to read
Pronouns, adjectives, etc. are not problems

27. Lettering Style Tips Limit the number of typefaces and fonts
Use no more than two typefaces on a single chart
Switch fonts before switching typefaces
Use italics and bold sparingly
AVOID ALL UPPER CASE
Use First Caps instead of Initial Caps
Limit center justification

28. Text Charts Checklist Present one concept per chart
Keep sentences short and concise
Use parallel structure
Observe these maximum limits
Seven lines per chart
Seven words per line

29. Contrast Repetition Alignment Proximity Design Principles
Think you will remember these design principles?
Contrast – purpose is to create an interest on the page – if a page is interesting to look at, it is more likely to be read. The other is to aid in the organization of the information. - Don’t be a wimp. (e.g., color, font size 24 vs 12, bullets, graphics)
Repetition – purpose is to unify and add visual interest (e.g. page number location, headers and footers, font sizes, font) Critical in multi-page documents and sometimes called consistency.
Alignment – purpose is to unify and organize the page. Every element should have some visual connection with another element on the page. Be aware of where you place elements. Often a strong alignment (combined, of course, with the appropriate typeface) that creates a sophisticated look, or a formal look, a fun look, or a serious look. (e.g. bullets, indents, left, right, headers, columns, object edges) ***Minimize center and full
Proximity – purpose is to organize and put like information together (e.g., closer proximity of header to body text versus equal spacing, address information)
Luke E. Reese

30. The good, the bad and the ugly
Slide Examples
The good, the bad and the ugly

31. Examples

32. Peer Critique

33. Delivery – Infocus World
Time permitting….
Our audience is not global in nature. When selecting a theme and colors – remember AUDIENCE. Who is your audience and what is your intended message/objective?
Practice makes perfect. Whatever you add to your slides (e.g., text, color, graphics, transitions, sounds, etc.), they must fit the objective of your presentation and theme you selected to match your audience. An unrelated sound or graphics distracts from your message and communication is lost!!!!! Good luck with Powerpoint!!!!!
20 minute presentation
Luke E. Reese

34. Luke E. Reese -- www.msu.edu/~reesel

35. PowerPoint Bonus Tips Time permitting or when you get home.
Luke E. Reese

36. Bonus Tips PowerPoint Paste Special (Unformatted Text)
Slide Master
Ruler and guidelines (on)
Paste Special (Unformatted Text)
Print Screen Key
Luke E. Reese

37. Print Scrn / Print Screen
Press Print Scrn or Print Screen key
Screen to Clipboard
Paste
Picture Toolbar
Crop
Remember our Basics 101 lesson on using Cut, Copy and Paste. You can Copy what your screen looks like at any point in time to the Window’s clipboard by pressing the <Print Screen> key. For example, have you ever wanted to have an image of a web page in your presentation? Locate the <Print Screen> key on your keyboard and press it. Next add a new slide to your slide set and use Paste to have an image of the screen inserted into your presentation as a picture. You can use the Picture toolbar crop tool to crop the picture if needed. Note: I used this trick to capture all the screen images contained in this slide set.
Luke E. Reese

38. WWW images Web browser Powerpoint Cursor over image Right mouse click
Save Image As… (Netscape)
Save Picture As… (Internet Explorer)
Format
.jpg (photo)
.gif (line art)
Powerpoint
Insert Menu
Picture
From File
You can take any picture off the web by right clicking on the image and saving the image to your computer. Then you can insert that image into your slide set by going to the Insert Menu, select Picture and From File. You do have to remember where you saved the file in order to select it. See the instructions on this slide. CAUTION: Copyright laws apply to images on the web – yes you can get any image but…. please be certain about the image usage rights prior to using any image from the web!
Luke E. Reese

39. Selection (Windows) Series Random
Select first or last (left mouse button)
Move cursor to opposite end
Hold “Shift Key”
Select last or first (left mouse button)
Random
Select first item (left mouse button)
Hold “Ctrl Key”
Continue to select (left mouse button)
Remember when we talked about multiple selections in Slide # 19. Well, here’s the answer. And this is a Window’s function, so the use of the mouse while the <Shift> or <Ctrl> key is held can be used in multiple applications and Windows Explorer.
Luke E. Reese

40. Black Slide – Projector Off
Normal / Slide view
Black background
Omit background objects
Apply
Slide Sorter view
Duplicate
Move to end
Slide Show
“b” key
Ok, so you need to take a break in your presentation, or you have a group activity planned, or you want a blank screen when you start and finish. Easy add a black slide or slides using the steps on this slide in the different views. Oops, you forgot to add that black slide – just press the <B> key for a blank screen.
Luke E. Reese

41. Self-play Slide Show Rehearse Timings Record Narration
Good for practice
Save for auto-play
Record Narration
.wav file per slide
Timings are recorded
Good for kiosk
Must use audio editing software or re-record entire set for errors
From the slide sorter view, select Rehearse Timings and go through your slides as you practice your delivery. When finished and asked to save the timings please say yes. In the slide sorter view, you should see a time in seconds added to each slide. Go to the Slide Show menu and select Set Up Show… Set the show for a Kiosk and Use Timing and then play the show. If you want to get really fancy, use “Record Narration” assuming you have a microphone for your computer and not only will the timing be added but also the narration. Ok, so who needs the presenter now? Both of these techniques are great for practicing that perfect presentation.
Luke E. Reese

42. Luke E. Reese -- www.msu.edu/~reesel