1. Madden Super Bowl XLIX VIP Package Sweepstakes
Mechanics: Interactive site with a tie-in with Gillette, EA Sports (Madden 15) and the NFL including:
Vote: A poll question was displayed that changes weekly. Results are displayed upon answering
Watch: Five videos were featured that tie in P&G brands with different elements of EA Sports: Madden 15
Win: Consumers entered daily to receive one entry into the sweepstakes random drawing
Subscribe: Provided a link for consumers to subscribe to receive Gillette Razors on a monthly basis
Explore: A social aggregator pulled in social feeds from P&G brands’ FB, Twitter and Instagram accounts
Prizes: (1) Grand Prize: A trip for winner and a guest to the Super Bowl in Glendale, AZ, Video Game Rockers, a gift card to be used towards the purchase of TV, an Xbox One Game console, Madden 15 for Xbox One and licensed autographed NFL Memorabilia