1. Mixed Media Culture (redux)
J. Richard Stevens

2. Clinton/Lewinsky Scandal
Important for two reasons:
Broke and concluded on Internet
Affected traditional journalism behavior
Committee of
Concerned
Journalists
study:

3. “Mixed Media Culture” Sources gaining power over journalists
Decline of gatekeeping function
The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy. - Walter Lippmann, Liberty and the News, 1920
Reporting culture is being overrun by argument culture
/12/pn.teacher.accused.rape.cnn
Rosentiel

4. New Producers
Rise of blogs, YouTube, Discussion forums, Social Networking
New forms of creation
New forms of dissemination
Amateurs in the media sphere
new relationships

5. The 1999 Bonfire Collapse
November 18,  logs, 40 feet collapsed. 12 killed, 27 injured.

6. Austin360 coverage
Austin360.com post-it forums became a place of mourningBUT, evolved into an “EMS leak” boardContent Managers began to moderate board and censor posts.New relationship between audience and media?

7. OhMyNews.com 2000 site launch "Every Citizen is a Reporter"
New models, effects, problems

8. New Blends

9. The Results
The world of content creators and distributors is now more democratic
Audiences, even though fragmented, are better known to those who produce and distribute content
Media literate people are positioned to best decide how to benefit from their potential and limit their peril

10. Social Networking
47% of Americans (59% of Internet users) belong to a social networking platform
average age increased from 33 to 38 in 2011
half SNS users are over 35
58% of SNS users are female
92% of SNS users are on Facebook
29% use MySpace
18% use LinkedIn
13% use Twitter

11. Who USES Twitter is also who CAN BE REACHED by Twitter