1. PRESENTATION ON SEO

2. SEO Presentation What is SEO? Benefits SEO Optimization Process
Keywords Search
SEO Strategy
What is Link Exchange
One Way Linking
Reciprocal Linking
What to Avoid
Various Tools

3. What is SEO?
SEO stands for Search Engine Optimization.It is the art and science of publishing links in a manner that makes the rank of your site higher in the search results. It also improves the number and quality of visitors to your website. There are various types of search engines available like Yahoo, MSN, Google, AltaVista etc

4. Benefits of SEO
Increases the number and quality of visitors to your website
Increases the Rank of your website
High ROI (Return on Investment)
Higher Sales
Long term Positioning

5. SEO Optimization Process
On-Page optimization Factors
Off-Page optimization Factors
Traffic Details
Domain

6. Keywords Search Brainstorm Expanding your Keyword List
Determining Competition
Selecting the keyword
Arranging Keywords into Themes

7. SEO Strategy Proper website Design, Architecture & Development.
Building website navigation system
Website content development
Page Rank
Link Exchange

8. What is Link Exchange?
Link Exchange is an easy and very effective way to trade links. Link Exchange is better known as Search Engine Optimization
It leads to more visitors on your site
Leads to higher Page Rank of site
Creates Partnerships with other website owners

9. One Way Linking Services (Hit Counter) Directory Submissions Blogs
Articles
Forms
Message Postings
Paid Submissions

10. Reciprocal Linking Page Rank Robots C-Class Relevancy Out bounds
Traffic

11. What to Avoid Avoid Splash pages Avoid Flash Avoid Spamming
Avoid Cloaking
Link Farming
Avoid Drop Down Menu
Characters in URL’s
Heavy Images in Site

12. Various Tools Xenu Ranks.nl HTML.Tidy Whois.sc Digitalpoint.com Site:
Cache:
Link:
Alexa
Google Analytics
Word Tracker
Overture Tool

13. THANK YOU